International Journal of Economics and Business Research (IJEBR)

International Journal of Economics and Business Research

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2021 Vol.22 No.2/3

Special Issue on: Marketing Challenges and Opportunities in Emerging Economies

Guest Editor:Prof. Rambalak Yadav


Pages Title and author(s)
113-126Revisiting marketing strategy in emerging markets: a study of Inc.
Akansha Singh; Govind Swaroop Pathak
DOI: 10.1504/IJEBR.2021.10038650
127-148An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers
Swetarupa Chatterjee; Naman Sreen; Pradip Sadarangani
DOI: 10.1504/IJEBR.2021.10031629
149-173Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory
Naman Sreen; Swetarupa Chatterjee; Pradip Sadarangani
DOI: 10.1504/IJEBR.2021.10032701
174-186Does organic food consumption matter to young consumers? A study on young consumers of India
Gyan Prakash
DOI: 10.1504/IJEBR.2021.10035727
187-202Does commuting drive employee turnover? A select case of women employed in the Indian retail industry
Pallavi Pandey
DOI: 10.1504/IJEBR.2021.10038649
203-218Role of top management in business model innovation due to technological changes in emerging market
Pankaj Kumar Singh; Makhmoor Bashir; Anees Ahmad
DOI: 10.1504/IJEBR.2021.10035313
219-239Managing employee turnover: findings from the AHP model
Priyanka; Sumit Kumar; Akhilesh Tiwari
DOI: 10.1504/IJEBR.2021.10034020
240-255To buy or not to buy green: the moderating role of price and availability of eco-friendly products on green purchase intention
Preshita Neha Tudu; Vaibhav Mishra
DOI: 10.1504/IJEBR.2021.10038895
256-277Young working women's purchase intention towards organic cosmetic products
Tavishi Tewary; Ashish Gupta; Vaibhav Mishra; Jitender Kumar
DOI: 10.1504/IJEBR.2021.10038849
278-289Twitter and radio indicators of election outcomes: a study of Indian elections
Neha Parveen; Md. Safiullah
DOI: 10.1504/IJEBR.2021.10038962
290-310Financial analysis method based on astrology, Fibonacci, and Astronacci to find a date of direction inversion: JCI and future gold prices (empirical study of the JCI-IDX and gold prices, period of 2008-2017)
Gema Goeyardi; Hamdy Hady; Imam Ghozali
DOI: 10.1504/IJEBR.2021.10038928

Open Access Article