Title: Online promotion of mobile banking activities - a comparative study of the US and Chinese banks

Authors: Xiaoning Zhu; Rui Yan; Jiaqin Yang; Tingting Xu

Addresses: Donlinks School of Economics and Management, University of Science and Technology Beijing, China; Beijing Low-Carbon Operations Strategy Research Center, University of Science and Technology Beijing, China ' School of Management and Economics, Beijing Institute of Technology, China; Beijing Low-Carbon Operations Strategy Research Center, University of Science and Technology Beijing, China; Center for Energy and Environmental Policy Research, Beijing Institute of Technology, China ' School of Management, Georgia College & State University, USA ' Donlinks School of Economics and Management, University of Science and Technology Beijing, China; Beijing Low-Carbon Operations Strategy Research Center, University of Science and Technology Beijing, China

Abstract: As online banking becomes more popular because of the growth in the internet usage, the competition for online performances of mobile banking activities has intensified during recent years. This paper is an attempt to investigate main issues in terms of improving the mobile banking services by comparing and evaluating the online performances of the major US and Chinese banks. The primary data for this research are collected through a comprehensive evaluation by a pre-designed observation sheet. Fuzzy technique for order preference by similarity to ideal solution (TOPSIS) is applied to evaluate the current online performances of mobile banking activities implemented by all selected banks. The managerial implications and suggestions for future research are also discussed.

Keywords: mobile banking; fuzzy TOPSIS; comparative study.

DOI: 10.1504/IJMC.2021.116118

International Journal of Mobile Communications, 2021 Vol.19 No.4, pp.439 - 466

Accepted: 29 Mar 2020
Published online: 12 Jul 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article