Title: Envisioning a mutually inclusive growth story: a case study of Microsign Products

Authors: Ramzan Sama

Addresses: Narsee Monjee Institute of Management Studies, Off. Super Corridor, Near DABH Indore Airport, Bada Bangarda, Gandhi Nagar, Indore, 453112, M.P., India

Abstract: This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta (Nisheethbhai), a manufacturer of electronics, defence and automobile components. This study aims to study the working and policies of Microsign (a small and medium enterprise) and understand its effect on the life of its differently-abled employees. The research design is exploratory and descriptive. The main finding of the paper is that Microsign has 60% differently-abled employees, who were neglected by the mainstream business. Due to its motto, of bringing differently-abled people to the mainstream sector, the company has given priority to differently-abled people, who otherwise were perceived as 'non-employable' and by transforming their disability to ability; the organisation is moving towards achieving its goals. An empirical study of 40 differently-abled employees indicates that the right job for the right disability is the key to empowering differently-abled employees and Microsign success.

Keywords: differently-abled; impairment; empowerment; Microsign; SMEs; mainstream employees; India.

DOI: 10.1504/IJTTC.2021.114855

International Journal of Technology Transfer and Commercialisation, 2021 Vol.18 No.1, pp.128 - 145

Received: 05 Apr 2019
Accepted: 13 Jan 2020

Published online: 10 May 2021 *

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