Title: Key decision-making factors of MOOCs users towards paid MOOCs

Authors: Theresia Surya; Cynthia Dewi; Roozbeh Babolian Hendijani

Addresses: BINUS Business School, BINUS University, Jakarta, 11480, Indonesia ' BINUS Business School, BINUS University, Jakarta, 11480, Indonesia ' Management Department, BINUS Business School, BINUS University, Jakarta, 11480, Indonesia

Abstract: This research aims to further examine the key decision-making factors of MOOCs users towards paid MOOCs. The research intends to assist in improving, and consequently, will contribute to research and implementation of better MOOCs. An online questionnaire was distributed among 202 MOOCs users who have made MOOCs purchase (purposive and snowball sampling). The respondents were asked variables considered in choosing MOOCs, including providers, price, personal factors, learning goals, course content and environmental factors. Participants were also asked on their MOOCs experiences and demographic questions. The findings indicated most participants were professionals who sought resources to develop their career in flexible manner. The findings showed environmental factors are important as they affect participants' learning motivation and perception. This study highlights the need to produce MOOCs to be more relevant to the audience.

Keywords: environmental factors; massive open online courses; MOOCs; motivation; personal factors; provider.

DOI: 10.1504/IJEED.2021.114371

International Journal of Education Economics and Development, 2021 Vol.12 No.2, pp.151 - 169

Received: 26 Mar 2020
Accepted: 04 Jun 2020
Published online: 20 Apr 2021 *

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