Key decision-making factors of MOOCs users towards paid MOOCs Online publication date: Tue, 20-Apr-2021
by Theresia Surya; Cynthia Dewi; Roozbeh Babolian Hendijani
International Journal of Education Economics and Development (IJEED), Vol. 12, No. 2, 2021
Abstract: This research aims to further examine the key decision-making factors of MOOCs users towards paid MOOCs. The research intends to assist in improving, and consequently, will contribute to research and implementation of better MOOCs. An online questionnaire was distributed among 202 MOOCs users who have made MOOCs purchase (purposive and snowball sampling). The respondents were asked variables considered in choosing MOOCs, including providers, price, personal factors, learning goals, course content and environmental factors. Participants were also asked on their MOOCs experiences and demographic questions. The findings indicated most participants were professionals who sought resources to develop their career in flexible manner. The findings showed environmental factors are important as they affect participants' learning motivation and perception. This study highlights the need to produce MOOCs to be more relevant to the audience.
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