Title: An examination of the cross-cultural construct equivalence of perceptual fit constructs: implications for the use of universal fit measures

Authors: Benjamin J. Thomas; Wesley A. Scroggins

Addresses: Department of Management, Radford University, 801 E. Main St., Radford, Virginia 24142, USA ' Department of Management, Missouri State University, 901 S. National, Springfield, MO 65897, USA

Abstract: As organisations become more involved in international business and management, there has been an increased attention to the issue of cross-cultural assessment and the utility of an assessment measure across cultures. Although advantages to using universal measures may exist, at issue is the cross-cultural construct equivalence of the constructs measured by such assessments. Cultural factors may impact the nature of constructs across cultures. This study examines the cross-cultural construct equivalence of perceptual fit constructs across two countries: the USA and the Netherlands. Results indicate differences in the structure of the perceptual fit constructs across these countries, suggesting that the use of a universal fit measure may not yield valid measurement of the fit constructs in each of these countries.

Keywords: construct equivalence; perceptual fit; cross-cultural management; international management; universal measures; the USA; the Netherlands; factor analysis; structural equation modelling; psychological scales.

DOI: 10.1504/EJCCM.2021.114255

European Journal of Cross-Cultural Competence and Management, 2021 Vol.5 No.2, pp.130 - 149

Accepted: 04 Dec 2019
Published online: 15 Apr 2021 *

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