An examination of the cross-cultural construct equivalence of perceptual fit constructs: implications for the use of universal fit measures
by Benjamin J. Thomas; Wesley A. Scroggins
European J. of Cross-Cultural Competence and Management (EJCCM), Vol. 5, No. 2, 2021

Abstract: As organisations become more involved in international business and management, there has been an increased attention to the issue of cross-cultural assessment and the utility of an assessment measure across cultures. Although advantages to using universal measures may exist, at issue is the cross-cultural construct equivalence of the constructs measured by such assessments. Cultural factors may impact the nature of constructs across cultures. This study examines the cross-cultural construct equivalence of perceptual fit constructs across two countries: the USA and the Netherlands. Results indicate differences in the structure of the perceptual fit constructs across these countries, suggesting that the use of a universal fit measure may not yield valid measurement of the fit constructs in each of these countries.

Online publication date: Thu, 15-Apr-2021

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