Authors: Keqing Ni
Addresses: Zhejiang Yuying College of Vocational Technology, Hangzhou, Zhejiang, China
Abstract: With the increasing number of ex-college soldiers, how to transform these high-quality human resources into social capital has become a hot topic within government and academia. Based on social cognition, self-efficacy and ternary interaction theories, as well as combining with data mining technique, this paper studies the influence factors of employment and entrepreneurship of ex-college soldiers. Detailed analysis indicates that entrepreneurial self-efficacy has a significant positive effect on entrepreneurial behaviour, and external environmental factors such as external support and entrepreneurial education have a significant positive effect on entrepreneurial cognition. In addition, entrepreneurial cognition has a significant positive effect on entrepreneurial behaviour. In conclusion, there are significant differences of entrepreneurial experience, business experience and family income on entrepreneurial behaviour. This study complements the theoretical research on entrepreneurship of ex-college soldiers.
Keywords: entrepreneurial cognition; self-efficacy; entrepreneurial behaviour; structural equation; K-means clustering.
International Journal of Wireless and Mobile Computing, 2021 Vol.20 No.1, pp.20 - 31
Received: 02 Sep 2020
Accepted: 14 Sep 2020
Published online: 15 Feb 2021 *