Title: Generational difference as predictors of financial behaviour

Authors: M.M. Sulphey; Shaha Faisal

Addresses: College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia ' College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia

Abstract: Behavioural differences among generations are a fascinating area that has been studied across various topics and disciplines. However, no study is seen to have been undertaken to find out its relationship with financial behaviour. The present study attempts to bridge this gap in literature. Data for the study was collected randomly from 240 samples with the help of a validated tool - the ORTOFIN scale. The analysis of data has presented some interesting results. The study has succeeded in presenting the complex relationship that intergenerational differences have on financial behaviour. It is expected that the study will add to the literature on intergenerational difference and financial behaviour, and stimulate further studies in this unchartered area of research.

Keywords: financial behaviour; orientation towards finances; ORTOFINs generational differences.

DOI: 10.1504/IJEMR.2020.111159

International Journal of Electronic Marketing and Retailing, 2020 Vol.11 No.4, pp.369 - 383

Received: 30 Apr 2018
Accepted: 20 Jun 2018
Published online: 12 Nov 2020 *

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