Authors: Bala Krishnamoorthy; Archana Shivkumar
Addresses: School of Business Management, NMIMS University, V.L. Mehta Road, JVPD Scheme, Vile Parle West, Mumbai, India ' Navdurga Apartments, Govandi Station Road, Deonar, Mumbai 400-088, India
Abstract: This case study narrates Punjab National Bank's (PNB) journey from a computerised bank to a core banking solution (CBS) operated bank. It provides a brief background on the bank's vision for achieving long-term growth followed by a short introduction to the concept of CBS. This case study explores PNB's CBS implementation process in detail and provides a road map for other banks to replicate the CBS system. The case further analyses the competitive advantages especially the first mover advantage gained by PNB due to CBS, and impact of CBS on its market value. The comparative advantages gained by PNB due to CBS and its impeccable contribution towards human resource management (HRM), business diversification, and financial inclusions have been analysed. The case identifies potential challenges likely to be encountered by PNB in the future with respect to maintenance of CBS systems.
Keywords: core banking solution; CBS; first-mover advantage; comparative performance; market value; business diversification; financial inclusion; CBS implementation phases.
International Journal of Services Technology and Management, 2020 Vol.26 No.6, pp.502 - 519
Received: 21 May 2017
Accepted: 26 Nov 2017
Published online: 01 May 2020 *