Title: The impact of training programme of digital banking services to employees of unorganised sector and their acceptability in India

Authors: Nitin Bansal

Addresses: SBI School of Commerce and Banking, FMS WISDOM, Banasthali Vidyapith, Tonk, Rajasthan, India

Abstract: Training programme to employees of unorganised sector is a highly crucial component to enhance the acceptability of digital banking services. This study has focused on the analysis of impact of training programme of digital banking services to employees of unorganised sector and their acceptability of digital banking services in India. This study has administered the factor analysis to analyse the applicability and reliability of scale, i.e., training programme of digital banking services, before the stepwise method (forward selection) of multiple linear regression was used. Primary data has collected from the Delhi region with the help of questionnaires through a self administered approach. Stratified random sampling technique was used and total 412 useful schedules were considered for analysis of data using SPSS version 23. The results of the study show that there is a positive impact of training programme of digital banking services to the employees of unorganised sector, which enhances the usability and acceptance of digital banking services, and leads to the reduction in the banking cost to the employees of unorganised sector.

Keywords: digital banking services; training programme; employees of unorganised sector; employee's acceptability; risk; trust; cost reduction; frequency of training; internet; India.

DOI: 10.1504/IJECRM.2020.110042

International Journal of Electronic Customer Relationship Management, 2020 Vol.12 No.3, pp.246 - 272

Received: 21 Sep 2019
Accepted: 06 May 2020

Published online: 16 Sep 2020 *

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