The impact of training programme of digital banking services to employees of unorganised sector and their acceptability in India
by Nitin Bansal
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 12, No. 3, 2020

Abstract: Training programme to employees of unorganised sector is a highly crucial component to enhance the acceptability of digital banking services. This study has focused on the analysis of impact of training programme of digital banking services to employees of unorganised sector and their acceptability of digital banking services in India. This study has administered the factor analysis to analyse the applicability and reliability of scale, i.e., training programme of digital banking services, before the stepwise method (forward selection) of multiple linear regression was used. Primary data has collected from the Delhi region with the help of questionnaires through a self administered approach. Stratified random sampling technique was used and total 412 useful schedules were considered for analysis of data using SPSS version 23. The results of the study show that there is a positive impact of training programme of digital banking services to the employees of unorganised sector, which enhances the usability and acceptance of digital banking services, and leads to the reduction in the banking cost to the employees of unorganised sector.

Online publication date: Thu, 01-Oct-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Customer Relationship Management (IJECRM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com