Authors: Chung-Shan Yang
Addresses: Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, Tainan City, Taiwan
Abstract: We introduce the transaction cost and market entry views as two critical motivations for shipping alliances and argue that shipping alliances increase alliance performance (i.e., improve oversupply, financial distress, and excessive competition). This study empirically evaluated the effects of transaction cost, market entry, and shipping alliances on alliance performance in a maritime shipping context. Data were collected from a survey of the Directory of the National Association of Shipping Agencies and Companies. A factor analysis was employed to identify the key dimensions, and a subsequent analysis was conducted using a structural equation model to test the research hypotheses. The findings show that shipping alliances act as a mediator variable between transaction cost, market entry, and alliance performance. The theoretical contributions and managerial implications are proposed to serve as a basis for a wider discussion of shipping alliances.
Keywords: shipping alliances; transaction cost; market entry; alliance performance.
International Journal of Shipping and Transport Logistics, 2020 Vol.12 No.5, pp.445 - 461
Received: 11 Dec 2018
Accepted: 15 Apr 2019
Published online: 28 Sep 2020 *