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Title: Determinants of the intention to participate in semi-marathons events

Authors: Konstantinos Koronios; Panagiotis E. Dimitropoulos; Athanasios Kriemadis; John Douvis; Andreas Papadopoulos

Addresses: Department of Sport Management, University of Peloponnese, E.S. Valioti and Plataion, Sparti, 23100, Greece ' Department of Sport Management, University of Peloponnese, E.S. Valioti and Plataion, Sparti, 23100, Greece ' Department of Sport Management, University of Peloponnese, E.S. Valioti and Plataion, Sparti, 23100, Greece ' Department of Sport Management, University of Peloponnese, E.S. Valioti and Plataion, Sparti, 23100, Greece ' Department of Sport Management, University of Peloponnese, E.S. Valioti and Plataion, Sparti, 23100, Greece

Abstract: The aim of the present research is to suggest a theoretical framework of sport marketing research with a focal point on sport participation in semi-marathon events. There are clear benefits of an active lifestyle and people are increasingly engaged in recreational sports activity and participation in recreational sports events. In this study the motivation for such participation is explored drawing on empirical evidence from a semi-marathon running event. Elements were obtained from a semi-marathon and a quantitative questionnaire was utilised for the data collection. The total number of questionnaires successfully gathered was 268, which were then analysed using SPSS. Results indicate that intention for recurring participation is positively related to perceived benefits in mental and physical health, attachment with running, socialising opportunities, attractiveness of the respective running event and the destination's elements of the semi-marathon event. Significant differences in the motivation between male and female runners were also identified.

Keywords: semi-marathon; involvement; attachment; motivation.

DOI: 10.1504/IJSMM.2020.109774

International Journal of Sport Management and Marketing, 2020 Vol.20 No.1/2, pp.153 - 179

Accepted: 15 Apr 2020
Published online: 14 Sep 2020 *

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