Title: Applying smarter commerce analysis for click and mortar of integration platform in the retail industry

Authors: Tzu-Chun Weng; Chen-Te Hsu

Addresses: Department of Human Resource Development, National Kaohsiung University of Science and Technology, No. 415, Jiangong Rd., Sanmin Dist., Kaohsiung City 80778, Taiwan ' Department of Recreation and Sport Management, Shu Te University, No. 59, Hengshan Rd., YanChao Dist, Kaohsiung City 82445, Taiwan

Abstract: In the recent years, business models of physical store and online store have become mature. Terminal services increase the numbers of consumers through the physical channels and internet. Effectively integrate and link between the internet and physical services will be a challenge for all channel business and e-commerce industry. E-commerce has developed rapidly by evolving from sales online only into the actual situation integration (online to offline, O2O). The industry will reshape the composition of the target customer, redefine marketing strategy and rethink interactive content and service depth. The goal of this paper provides a total solution with an interoperable interface, forward-looking technology, field deployment, and configuration flexibility from the development of business intelligence data collection and analyses services to support the operation development of business service in the retail industry.

Keywords: business models; online; business intelligence; data collection; retail industry.

DOI: 10.1504/IJSTM.2020.109428

International Journal of Services Technology and Management, 2020 Vol.26 No.5, pp.440 - 453

Accepted: 07 Feb 2018
Published online: 09 Sep 2020 *

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