Title: Social resources and value creation: a consumer perspective
Authors: Tuan Manh Nguyen
Addresses: HCMC University of Technology, VNU-HCM 268 Ly Thuong Kiet, District 10, HCM City, Vietnam
Abstract: Consumer role in value creation is recently an emerging theme in service research. In the contemporary networked economy, consumer social resources, specifically social capital and social identity, are opportunely suggested as the determinants of their co-creation that, in turn, presumably cause their perceived value. A survey study with SEM analysis of 439 consumers in health care and education in HCMC, Vietnam shows all of 13 hypotheses empirically supported. The finding reinforces that social capital and social identity, as interconnected operant resources, influence both consumer co-creation and perceived value that further affect consumer satisfaction and loyalty. The theoretical and managerial implications of the paper are derived.
Keywords: service management; value creation; consumer perspective; perceived value; social capital; social identity.
DOI: 10.1504/IJSTM.2020.109426
International Journal of Services Technology and Management, 2020 Vol.26 No.5, pp.402 - 422
Accepted: 05 Feb 2018
Published online: 09 Sep 2020 *