Title: Competitive advantage improvement strategy of container shipping industry: case of Indonesia

Authors: Bijaksana Gena; Daryanto Arief; Kusumastanto Tridoyo; Zulbainarni Nimmi

Addresses: Trisakti Institute of Logistic and Transportation, Jl. IPN Kebon Nanas No. 2, RT.9/RW.6, Cipinang Besar Sel., Jatinegara, Kota Jakarta Timur, DKI Jakarta, 13410, Indonesia ' School of Vocational, Bogor Agricultural University (IPB), Jl. Kumbang No. 14, Bogor, Jawa Barat, 16151, Indonesia ' Center of Coastal and Marine Resource Study (PKSPL), Bogor Agricultural University (IPB), Kampus IPB Baranangsiang, Jl. Raya Pajajaran No. 1, Bogor, Jawa Barat, 16127, Indonesia ' School of Business, Bogor Agricultural University (IPB), Kampus IPB Gunung Gede, Jl. Raya Pajajaran, Bogor, Jawa Barat 16127, Indonesia

Abstract: Several previous studies have discussed the strategy of increasing the competitive advantage of the container shipping industry in a country level. However, it tends to use fragmented strategy approach. This research proposes its novelty using the MBV paradigm and encourages the implementation of a more comprehensive strategy at the national level, industry and corporate level by making SSCM a mediating factor in enhancing the competitive advantage of the industry. This research collected responds from 100 higher management level of business user and actors of Indonesia container shipping industry. This research applies mixed methodology that using structural equation model partial leased square SEM-PLS and qualitative approach through in-depth interview and FGD. This research concludes that, there is three focuses of strategy to develop competitive advantages of container shipping industry in Indonesia: ensuring demand sustainability, increase sustainable supply chain performance and government support through regulation.

Keywords: container shipping; SEM-PLS; sustainability; competitive advantage; Indonesia.

DOI: 10.1504/IJSTL.2020.108403

International Journal of Shipping and Transport Logistics, 2020 Vol.12 No.4, pp.307 - 339

Received: 10 Jul 2018
Accepted: 12 Feb 2019

Published online: 11 Jun 2020 *

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