Title: The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan
Authors: Rand Al-Dmour; Emilia Al Haj Dawood; Hani Al-Dmour; Ra'ed Masa'deh
Addresses: Management Information Systems Department, The University of Jordan, Amman, Jordan ' Marketing Department, The University of Jordan, Amman, Jordan ' Department of E-Marketing and Social Media, Princess Sumaya University for Technology (PSUT), Amman, Jordan ' Management Information Systems Department, The University of Jordan, Amman, Jordan
Abstract: In the last few years, a crucial business trend has been derived from the information systems (IS) discipline called 'mobile banking applications'. This trend has focused upon conducting financial banking services with the help of smart mobile devices, and now has attained great importance. This study aimed to highlight the importance of mobile banking applications within the banking sector in Jordan. Data were collected using a self-administrated questionnaire from 300 participants from three banks in Jordan. The results indicated that there were no statistically significant differences between the lifestyle patterns of mobile banking applications of users and non-users. However, the lifestyle patterns of users had some common themes; fashion consciousness, leadership traits, family concern, health consciousness, carefree, community conscious and practicality had significance impact on mobile applications users, but cost consciousness had no significance impact on the rate of usage of mobile banking applications by users. Based on the research findings, a number of recommendations are suggested.
Keywords: information systems; mobile banking applications; customer lifestyles; online banking; Jordan.
International Journal of Electronic Marketing and Retailing, 2020 Vol.11 No.3, pp.239 - 258
Received: 30 Jan 2018
Accepted: 30 May 2018
Published online: 28 Apr 2020 *