Title: Service facilities and hotel performance: empirical evidence from hotel-level data in Thailand

Authors: Jordi Meya Domínguez; Piriya Pholphirul

Addresses: Panyapiwat Institute of Management, Chaengwattana Road, Bang Talad, Pakkred, Nonthaburi 11120, Thailand ' Graduate School of Development Economics, National Institute of Development Administration, Serithai Road, Klong-Chan, Bangkapi, Bangkok 10240, Thailand

Abstract: The main purpose of this paper is to examine the effects of service facilities on performance within the hotel industry. Its unique contribution is the use of national-representative secondary data on the hospitality industry in Thailand, as a case of a major tourist destination country. Covering 2,627 hotel observations, our estimated regression indicates that service facilities affect native guests and foreign guests differently, which can lead to different strategic actions for each group. Among all kinds of service facilities, providing internet service seems to be the greatest contribution to hotel performance. Therefore, in terms of managerial implications, hotel managers should make providing a sound internet connection a priority in order to ensure the successful short-term and long-term performance. As for social implications, especially among small and medium-sized hotels, improving hotel performance by upgrading service facilities is another important tool in promoting tourism as a poverty reduction strategy.

Keywords: hotel performance; service facilities; Thailand; tourist demand.

DOI: 10.1504/IJSOM.2020.108120

International Journal of Services and Operations Management, 2020 Vol.36 No.3, pp.381 - 402

Received: 05 Jan 2018
Accepted: 23 Apr 2018

Published online: 03 Jul 2020 *

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