Title: The entrepreneurial propensity for market analysis and the intention-action gap

Authors: Amir Emami; Peter G. Klein

Addresses: Faculty of Management, Kharazmi University, South Mofatteh Ave. No.43, 15719-14911 Tehran, Iran ' Department of Entrepreneurship and Corporate Innovation, Baylor University, 1621 S 3rd St, 76706 Waco, Texas, USA

Abstract: Evaluating and exploiting imagined opportunities involves gathering and processing idiosyncratic market knowledge, but individuals differ in their abilities and propensities in this task. We propose a new construct, the entrepreneurial propensity for market analysis (EPMA), and argue that this propensity mediates the relationship between entrepreneurial intention and action. We test these relationships in a study of 213 prospective entrepreneurs from science and technology parks (STPs) in Iran. Results support the mediating effect of EPMA on the entrepreneurial act.

Keywords: entrepreneurial action; entrepreneurial intention; entrepreneurial process; market information; opportunity evaluation; knowledge structure.

DOI: 10.1504/IJEV.2020.107930

International Journal of Entrepreneurial Venturing, 2020 Vol.12 No.3, pp.303 - 320

Received: 17 Nov 2018
Accepted: 22 Aug 2019
Published online: 30 Jun 2020 *

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