The entrepreneurial propensity for market analysis and the intention-action gap
by Amir Emami; Peter G. Klein
International Journal of Entrepreneurial Venturing (IJEV), Vol. 12, No. 3, 2020

Abstract: Evaluating and exploiting imagined opportunities involves gathering and processing idiosyncratic market knowledge, but individuals differ in their abilities and propensities in this task. We propose a new construct, the entrepreneurial propensity for market analysis (EPMA), and argue that this propensity mediates the relationship between entrepreneurial intention and action. We test these relationships in a study of 213 prospective entrepreneurs from science and technology parks (STPs) in Iran. Results support the mediating effect of EPMA on the entrepreneurial act.

Online publication date: Tue, 30-Jun-2020

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