Title: Employee perception towards the retention strategy of IT industry in Coimbatore

Authors: N. Shani; U.S. Senthilkumar

Addresses: Department of Management Studies, Nehru Institute of Information Technology and Management, Coimbatore, 641105, Tamil Nadu, India ' Department of Management Studies, Akshaya Institute of Management Studies, Coimbatore, 641 032, Tamil Nadu, India

Abstract: The IT industry in Coimbatore is growing at a considerably good rate. The construction of the IT techno parks, development in infrastructure and availability of the right talent pool from the premier colleges in Coimbatore present a promising future for Coimbatore to become the next IT destination in India, beating Chennai IT industry that offers attractive salaries and perks of different kind to the employees. The talented employees always seek the best prospectus for career growth and compensation, and they have wide opportunities available in the vast industry. Retaining the right talent plays a crucial role in the success of the organisation. This study examines the perception of the IT employees of the Tidel Park in Coimbatore towards the retention strategies followed in their companies. Salary package, retention bonus, onsite opportunities and promotion are found to be some of the significant retention factors.

Keywords: IT industry; employee perception; retention strategy; Coimbatore.

DOI: 10.1504/IJSOM.2020.106794

International Journal of Services and Operations Management, 2020 Vol.36 No.1, pp.94 - 109

Received: 03 Aug 2017
Accepted: 24 Feb 2018
Published online: 21 Apr 2020 *

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