Title: The role of satisfying tasks and organisational support in the job attitudes of sporting goods retail employees

Authors: Samuel Y. Todd, Damon P.S. Andrew

Addresses: Georgia Southern University, P.O. Box 8077, Hollis Bldg. 1124, Statesboro, GA 30460–8077, USA. ' Exercise, Sport, Leisure Studies Department, University of Tennessee, 1914 Andy Holt Ave, HPER 349, Knoxville, TN 37996–2700, USA

Abstract: The purpose of this study was to explore antecedents of affective organisational commitment and job satisfaction in sporting goods retail employees. A sample of 97 employees from 11 sporting goods stores in Southeast USA was used to test hypotheses that intrinsically satisfying tasks and perceived organisational support would positively impact both job satisfaction and affective commitment. Results affirmed the hypotheses. Findings specific to the construct of intrinsically satisfying tasks are discussed as potentially meaningful evidence that employees in the sport industry may derive psychological benefits at work from association with the firm|s products. Recommendations to managers of sporting goods retail employees are forwarded.

Keywords: sporting goods; sport retailing; salesperson satisfaction; organisational commitment; organisational support; job attitudes; job satisfaction; sport marketing; sports industry; management; retail industry.

DOI: 10.1504/IJSMM.2006.010568

International Journal of Sport Management and Marketing, 2006 Vol.1 No.4, pp.378 - 389

Available online: 01 Aug 2006 *

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