Title: An analysis of sport business in the Great China region from a strategic perspective

Authors: Yu Huang

Addresses: Department of Physical Education, National Hsin-Chu University of Education, 521 Nan-Da Rd., Hsin-Chu, 300, Taiwan, ROC

Abstract: With changes in the political system and the economic explosion in the Great China region, sport business has gradually grown in the past two decades. Therefore, the purpose of this paper is to examine the evolution of the sport industry in the Great China region, specifically in China and Taiwan. The findings of this paper may be used as an information source for policy making in the sport industry and for curriculum design in sport management-related academic programmes. After a thorough analysis, several major conclusions are made as follows: 1. The export of sporting goods plays an important role in improving the national economy, but domestic demand on sporting goods is relatively weak. To sustain intensive competition, R&D and branding are the keys to the future. 2. The professional sport sector is still in the infant stage and only a few sports are organised under a professional sport structure. An essential task of the sector is to train young, talented athletes, and to enhance managerial competency of professional sport organisations. 3. The promotion of other sport industrial segments, such as venue construction and sport agencies, relies upon cooperation with foreign corporations and investment incentives from the government.

Keywords: sport industry; Great China; environmental analysis; strategy formulation; sport business; China; Taiwan; policymaking; curriculum design; education; sport management; sporting goods; exports; R&D; research and development; branding; sport marketing.

DOI: 10.1504/IJSMM.2006.010566

International Journal of Sport Management and Marketing, 2006 Vol.1 No.4, pp.349 - 358

Available online: 01 Aug 2006 *

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