Title: Does employee innovation mediate the relationship between employee performance and relationship marketing? An ICT-based case

Authors: Amir Emami; Mahsa Molaei; Datis Khajeheian

Addresses: Faculty of Management, Kharazmi University, No. 242, Somayyeh St., 15999-64511, Tehran, Iran ' Faculty of Management, Payame Noor University, Nakhl St., Tehran, Iran ' Department of Business Management, Faculty of Management, University of Tehran, Tehran 141556311, Iran; Center for Communication, Media and Information Technologies, Aalborg University, 2450 Copenhagen, Denmark

Abstract: The following research questions drove the study: 'Does employee performance impact relationship marketing? And if so how?' and 'Does employee innovation mediates this relationship? This research used the survey method. The sample size includes 196 employees of FANAP engaged in the field of ICT. Research findings from the structural equation method (SEM) suggest that although employee performance has a significant positive effect on relationship marketing, employee innovation does not mediate the relationship. In addition, among all aspects of employee performance, job fit has the most significant effect on the relationship between employee performance and relationship marketing.

Keywords: employee performance; relationship marketing; organisational innovation.

DOI: 10.1504/WREMSD.2019.104859

World Review of Entrepreneurship, Management and Sustainable Development, 2019 Vol.15 No.6, pp.700 - 718

Received: 15 Mar 2018
Accepted: 04 Apr 2018

Published online: 04 Feb 2020 *

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