Does employee innovation mediate the relationship between employee performance and relationship marketing? An ICT-based case
by Amir Emami; Mahsa Molaei; Datis Khajeheian
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 15, No. 6, 2019

Abstract: The following research questions drove the study: 'Does employee performance impact relationship marketing? And if so how?' and 'Does employee innovation mediates this relationship? This research used the survey method. The sample size includes 196 employees of FANAP engaged in the field of ICT. Research findings from the structural equation method (SEM) suggest that although employee performance has a significant positive effect on relationship marketing, employee innovation does not mediate the relationship. In addition, among all aspects of employee performance, job fit has the most significant effect on the relationship between employee performance and relationship marketing.

Online publication date: Wed, 05-Feb-2020

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