Title: Swachh Bharat mission: an analysis of perception of public with respect to cleanliness in general and on implementation of Swachh Bharat mission in particular, with special reference to educational institutions in Delhi

Authors: Sanjiv Mittal; Aarti Dhanrajani

Addresses: University School of Management Studies, Guru Gobind Singh Indraprastha University, India ' Bhagwan Parshuram Institute of Technology, PSP 4, Rohini Sector 17, Delhi, India

Abstract: Cleanliness is a major factor responsible for development of any nation. We live in developing economy where majority of our efforts are directed towards increasing economic activity. In this process, sanitation and cleanliness is often neglected even though they play a key role in development of an economy. Clean and hygienic environment ensures less number of diseases and healthy people, which in turn leads to increase in productivity. Hence, cleanliness can be considered as a major investment which has high returns. A number of policies have been framed by Government of India from time to time and various schemes have been launched to create awareness among public with regard to cleanliness. However, despite all such schemes having been launched by Government of India, by and large, there is still indifference among public about hygiene and cleanliness, especially about maintaining cleanliness in public places. The present paper tries to analyse the perception of urban public living in Delhi about the cleanliness in general and implementation of Swachh Bharat mission in particular using exploratory factor analysis.

Keywords: cleanliness; Swachh Bharat mission; sanitation.

DOI: 10.1504/IJICBM.2019.104782

International Journal of Indian Culture and Business Management, 2019 Vol.19 No.4, pp.385 - 393

Accepted: 26 Aug 2018
Published online: 29 Jan 2020 *

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