Title: Islamic marketing, consumer empowerment and sustainable development: better concepts, better markets, better policies

Authors: Ömer Torlak

Addresses: Turkish Competition Authority, Üniversiteler Mah. 1597. Cad. No. 9, Bilkent Çankaya 06800, Ankara, Turkey

Abstract: Islamic marketing has vast implications for providing a constructively alternative paradigm for marketing research. This is especially so at a time when business studies are expected to contribute to the fight against many socio-economic issues, including climate change. Without a conceptual revisiting of the term of itself, it would fall behind its potential. This article is an attempt to reveal the critical role of historical approach in marketing studies as well as social sciences in general. The adjective of 'Islamic' amalgamates workable morality, masqueraded universalities and novel experiences in itself.

Keywords: Islamic marketing; consumer; competition; policy; sustainability.

DOI: 10.1504/IJIMB.2019.104543

International Journal of Islamic Marketing and Branding, 2019 Vol.4 No.2, pp.124 - 130

Received: 13 Aug 2019
Accepted: 15 Aug 2019

Published online: 17 Jan 2020 *

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