Title: Willingness to use carsharing apps: an integrated TPB and TAM

Authors: Piali Haldar; Pooja Goel

Addresses: School of Business Studies, Sharda University, Greater Noida, India ' Shaheed Bhagat Singh College, University of Delhi, India

Abstract: The purpose of this study was to investigate Indian commuters' willingness to use carsharing apps. The present study proposed conceptual framework which makes an original contribution in literature of technology adoption by integrating two behavioural theories that is theory of planned behaviour (TPB) and technology acceptance model (TAM) in the context of willingness to use carsharing apps. The current study examined the relationships among perceived ease of use (PEOU), perceived usefulness (PU), subjective norms (SN), perceived behavioural control (PBC), attitude, and willingness to use carsharing apps. The model was tested empirically by collecting data from 345 respondents. The results exhibited that PU, SN, and attitude had significant positive and PBC had insignificant impact on willingness to use carsharing apps. Further, PEOU was found negatively related to attitude. Overall, the integrated model contributed valuable insights on Indian commuters' willingness to use carsharing apps.

Keywords: mobile apps; carsharing; willingness to use; theory of planned behaviour; TPB; technology acceptance model; TAM; India.

DOI: 10.1504/IJICBM.2019.101743

International Journal of Indian Culture and Business Management, 2019 Vol.19 No.2, pp.129 - 146

Received: 28 Aug 2018
Accepted: 20 Dec 2018
Published online: 23 Aug 2019 *

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