Authors: Shalini Aggarwal; Anurag Pahuja; Ruchi Sharma
Addresses: Chandigarh University, Chandigarh, NH-95 – Dyalpura Road, Ludhiana – Chandigarh State Hwy, Sahibzada Ajit Singh Nagar, Punjab 140413, India ' IMS, Ghaziabad, India ' Chetana's Institute of Management and Research, Bandra – East, Mumbai – 400 051, India
Abstract: The purpose of this research is to closely interrogate and validate Samriddhii as a social enterprise which has its very origin in Bihar, India. The intent and meaning behind this effort is to create enough room and openings to enable the beggared and destitute sections of rural sectors by creating the golden opportunities of self-employment which could enrich and improve their life style and lead them to a sustainable level of livelihood. This case study, which is a typical illustration and instance of social entrepreneurship at work, tenders a tinge of proffer to countless people globally by providing a true help by holding their hands irrespective of nationalities, cultures or other discriminatory elements. In the first place, this brain child of Kaushlendra Kumar has swept the shores of Bihar like a tsunami and became instrumental in changing the lives of small time landless farmers and vendors, who were all hitherto been living a life full of struggle. It provided an effective connectivity for them to the mainstream market.
Keywords: vegetable supply chain; modern technology; social entrepreneur.
International Journal of Indian Culture and Business Management, 2019 Vol.19 No.1, pp.22 - 36
Received: 17 Aug 2018
Accepted: 20 Nov 2018
Published online: 09 Jul 2019 *