Title: Paradigm shifts in Indian retail - trends and prospects

Authors: Kiran S. Nair

Addresses: Abu Dhabi School of Management, P.O. Box 6844, Abu Dhabi, United Arab Emirates

Abstract: This paper studies the following concepts: Indian retail industry, its present trends and future scenarios. The planned retail outlets in growing cities in India have important pipelines and such metros are satisfactorily large and divert to accommodate a huge variety of new ordered layouts. The cities categorised as developing and emerging have chances of large development in organised retailing due to the quickly changing economic and market situation, which is well explained in the study. The study on retail business practices expresses the factors that lead to a deviation in the retail segment is because of the presence of heterogeneous groups of consumers with varying buying power, their value consciousness, and entry of new brands in the Indian markets and availability of Indian-based retailers with aggressive and ambitious expansion plans. While concluding the study it is seen that there occurs a large number of global retailers who are interested to the entire Indian market with favourable government policies and emerging technologies already in place looks promising enough for the growth of the retail sector.

Keywords: retail management; consumer buying behaviour; economic and market diversity.

DOI: 10.1504/IJICBM.2019.100310

International Journal of Indian Culture and Business Management, 2019 Vol.18 No.4, pp.518 - 529

Received: 09 Nov 2018
Accepted: 19 Nov 2018
Published online: 25 Jun 2019 *

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