Title: Stakeholder adoption of eco-innovation strategies: review of Indian service companies

Authors: Sadhna Shukla

Addresses: G.D. Goenka University, Gate No. 3, G D Goenka Education City, Sohna – Gurgaon, Haryana – 122103, India

Abstract: Environmentalists and governments have used eco-innovation strategies to pursue economic growth, prevent environmental degradation, augment welfare and address societal challenges. This paper is committed to clarify the concept 'eco-innovation' in environmental sustainability. Based on the analysis, a conceptual framework of environmental strategies has been established to strengthen the application of stakeholder theory in environmental sustainability. The methodology is derived from the content analysis of company's websites, annual reports and business responsibility reports. This paper strives to investigate the influences of stakeholders on adoption of eco-innovation strategy of service firms. The analytical process elaborates the various barriers to technological innovations and technology diffusion. Therefore, this paper aims to synthesise the patterns and similarities on environmental sustainability and creating value for stakeholders within the multidisciplinary literature. Conclusively, implications for managers and public policy makers are discussed.

Keywords: economic growth; eco-innovation; environmental degradation; environmental sustainability; societal challenges; stakeholder theory.

DOI: 10.1504/IJICBM.2019.100308

International Journal of Indian Culture and Business Management, 2019 Vol.18 No.4, pp.475 - 495

Received: 11 Oct 2018
Accepted: 05 Nov 2018
Published online: 25 Jun 2019 *

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