Title: How tourism performance experience quality drive tourists' perceived value and behaviour: a case study with policy implications

Authors: Zhang Wei; Diana Binti Mohamad

Addresses: School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia; SuZhou University, Suzhou, Anhui 234000, China ' School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia

Abstract: This study investigates the relationship between tourism performance experience quality, tourists' perceived value, and revisit intention, taking 'Splendor of Pengcheng' in Xuzhou as a case. Through quantitative analysis of 211 valid questionnaires and 208 online reviews, it was found that the quality of the tourist experience, including content, facilities, services and cultural attributes, has a significant positive correlation with tourists' perception of value (cognitive and emotional) and that this perception of value in turn promotes the intention to return. Based on the research results, this paper puts forward relevant tourism policy suggestions to provide reference for the sustainable development of tourism performance industry.

Keywords: tourism performance; experience quality; tourists' perceived value; tourists' behaviour; cultural tourism; performing arts tourism; policy implications.

DOI: 10.1504/IJTP.2026.152740

International Journal of Tourism Policy, 2026 Vol.16 No.2, pp.133 - 139

Received: 10 Mar 2025
Accepted: 28 Jan 2026
Published online: 08 Apr 2026 *

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