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International Journal of Tourism Policy (IJTP)

International Journal of Tourism Policy

2026 Vol.16 No.2


Pages Title and author(s)
99-116The influence of country image and destination image on tourists' behavioural intention: the moderating effect of destination familiarity
Dimin Wang; Siyu Long
DOI: 10.1504/IJTP.2026.152739
117-132Artificial intelligence in hotel marketing: enhancing customer experience and brand loyalty
Kumar Jayaraman; K. Srinivasan; J. Salomi Backia Jothi; M. Vijayakumar
DOI: 10.1504/IJTP.2026.152738
133-139How tourism performance experience quality drive tourists' perceived value and behaviour: a case study with policy implications
Zhang Wei; Diana Binti Mohamad
DOI: 10.1504/IJTP.2026.152740
140-166Perspectives of stakeholders and experts on Kerala Ayurveda tourism marketing: a qualitative study
Gurunathan A. Anoop; K.S. Lakshmi
DOI: 10.1504/IJTP.2026.152737
167-184The impact of theft and tourist-targeted attacks in London on college students' travel intentions: evidence from an experimental study
Abdulaziz Mohammed Alsawafi
DOI: 10.1504/IJTP.2026.152736

 

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