Title: A sustainable stakeholder leap into social capital
Authors: Hoi-man Brandon Ng
Addresses: School of Business, Hong Kong Baptist University, Kowloon Tong, Kowloon, Hong Kong
Abstract: Hong Kong Seeing Eye Dog Services (HKSEDS), a non-governmental organisation (NGO) founded in 2012, advances social inclusion by providing internationally accredited guide dogs for the visually impaired and therapeutic companion dogs for marginalised communities, including the elderly, youth and inmates. Through strategic global-local partnerships, rigorous breeding and training standards and innovative dog welfare initiatives, HKSEDS exemplifies professionalism in animal-assisted intervention. Its collaborative ecosystem, spanning NGOs, government agencies, corporations and volunteers, demonstrates how social capital drives transformative inclusivity. Despite its achievements, HKSEDS faces sociocultural barriers, such as public misconceptions about guide dogs, and persistent funding constraints amid post-pandemic economic pressures. These hurdles underscore the salience of strategic stakeholder engagement in sustaining its vision and mission. This case offers insights into non-profit management and community-driven advocacy.
Keywords: animal-assisted intervention; NGO; non-profit; social inclusion; social capital; stakeholder salience; Hong Kong.
DOI: 10.1504/IJTCS.2026.152372
International Journal of Teaching and Case Studies, 2026 Vol.16 No.1, pp.54 - 62
Received: 14 Aug 2025
Accepted: 08 Sep 2025
Published online: 17 Mar 2026 *