Title: People analytics and employee motivation: exploring the role of technological advancement

Authors: Ghulam Muhammad; Sana Aziz; Mustafa Sirajuddin

Addresses: Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan ' Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan ' Mohammad Ali Jinnah University, 22-E, Block-6, PECHS, Karachi, Pakistan

Abstract: The objective of this study is to examine the relationship of people's analytics dimensions (application, value, structure, and system) taken from logic, analytics measures and process (LAMP) model with employee motivation. We also examined the moderating role of technological advancement on the relationship of people analytics dimensions and employee motivation. The data was collected by using Google Form from 303 employees working in an organisation where people analytics is implemented by using structured five points Likert scale questionnaire. Data was analysed by using Smart PLS statistical software. The results indicate that people's analytics application and value have a direct relationship with employee motivation. Whereas people's analytics structure and system do not have any relationship with employee motivation. Results also found a significant moderating role of technological advancement on the relationship of people analytics application and employee motivation. However, results did not find any moderating role of technological advancement in this study for relationship between people's analytics structure, value and system.

Keywords: people analytics; LAMP model; motivation; technological advancement; Smart PLS.

DOI: 10.1504/MEJM.2026.152268

Middle East Journal of Management, 2026 Vol.13 No.2, pp.160 - 189

Received: 30 Sep 2024
Accepted: 29 Dec 2024
Published online: 13 Mar 2026 *

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