
Middle East Journal of Management
2026 Vol.13 No.2
| Pages | Title and author(s) |
| 137-159 | Self-efficacy as the saviour: defending psychological well-being against the destructive power of social underminingBurcu Tosun; Gamze Güner Kibaroğlu; Hamdullah Nejat Basim DOI: 10.1504/MEJM.2026.152269 |
| 160-189 | People analytics and employee motivation: exploring the role of technological advancementGhulam Muhammad; Sana Aziz; Mustafa Sirajuddin DOI: 10.1504/MEJM.2026.152268 |
| 190-214 | The effect of paradoxical leadership perception on proactive work behaviour: a study among Turkish teachersAbdullah Yilmaz; Hande Ulukapi Yilmaz DOI: 10.1504/MEJM.2026.152267 |
| 215-240 | The dark side of branding: a comprehensive analysis of brand hate determinates and brand avoidance in the mobile phone industryPooja Sharma; Samridhi Tanwar DOI: 10.1504/MEJM.2026.152270 |
| 241-262 | A multidimensional model of the role of artificial intelligence in marketing: evidence from the Middle Eastern contextWail Alhakimi DOI: 10.1504/MEJM.2026.152272 |