Middle East Journal of Management (MEJM)

Middle East Journal of Management

2026 Vol.13 No.2


Pages Title and author(s)
137-159Self-efficacy as the saviour: defending psychological well-being against the destructive power of social undermining
Burcu Tosun; Gamze Güner Kibaroğlu; Hamdullah Nejat Basim
DOI: 10.1504/MEJM.2026.152269
160-189People analytics and employee motivation: exploring the role of technological advancement
Ghulam Muhammad; Sana Aziz; Mustafa Sirajuddin
DOI: 10.1504/MEJM.2026.152268
190-214The effect of paradoxical leadership perception on proactive work behaviour: a study among Turkish teachers
Abdullah Yilmaz; Hande Ulukapi Yilmaz
DOI: 10.1504/MEJM.2026.152267
215-240The dark side of branding: a comprehensive analysis of brand hate determinates and brand avoidance in the mobile phone industry
Pooja Sharma; Samridhi Tanwar
DOI: 10.1504/MEJM.2026.152270
241-262A multidimensional model of the role of artificial intelligence in marketing: evidence from the Middle Eastern context
Wail Alhakimi
DOI: 10.1504/MEJM.2026.152272