A theoretical analysis for the effect of increasing partitioning of preference structures on satisfaction with decision making Online publication date: Wed, 30-Dec-2015
by Mohamed Ihab Kira
International Journal of Happiness and Development (IJHD), Vol. 2, No. 4, 2015
Abstract: The paper provides a theoretical exploration of the effect of increasing partitioning of consumers' preference structures on their satisfaction with decisions. The main finding is that the effect is an adverse one which persists, with varying magnitude, along the whole spectrum of relationships between goods, from perfect complementation to perfect substitution. The adverse effect can be offset if there is sufficient: increase in incomes, reduction in prices of goods, and/or reduction in cognitive resources targeted towards old goods. The paper concerns itself with the initial stage of consumption decision-making: the planning stage in which the groups of various goods and the average price for each group are identified and the individual divides his/her budget across the various groups. The adverse effect outlined by the paper is in synchronisation with the results of experimental research that find a similar effect for the second stage which involves the choice of a specific alternative for each good-group.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Happiness and Development (IJHD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook