The need and corporate reputation in publicly traded sports corporations: examination of Beşiktaş Sports Inc. Online publication date: Wed, 06-Aug-2014
by Muammer Sarıkaya; Sinan Yılmaz; Fatih Temizel
International Journal of Economics and Accounting (IJEA), Vol. 3, No. 1, 2012
Abstract: Recent developments in the business environment have brought stakeholder concept to the forefront of a business's competitive ability. Corporate reputation, which is a concept that is closely related to stakeholder management, refers to the general regard which the business is held in by stakeholders and is a strategic asset that contributes business' competitive advantage. Both of these concepts are also important for sports businesses. Sports corporations are posited as corporations that belong to professional sports clubs. In this study, we review the concepts of stakeholder, corporate reputation and stakeholder management and their roles in a business's success. We proceed to introduce the publicly traded sportive corporations that are related to the four biggest professional football clubs in Turkey and are traded in the Istanbul Securities Exchange. We propose corporate reputation and stakeholder management as techniques to be used to control the volatility of sportive corporations' market value.
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