Demand for hybrid car in Indian metro cities
by Debabrata Das, R. Srinivasan, Raj S. Dhankar
International Journal of Electric and Hybrid Vehicles (IJEHV), Vol. 3, No. 1, 2011

Abstract: The depleting stock of fossil fuels, environmental problems, and global warming are today's major concerns. Existing studies identify that transport sector is one of the major contributors towards these problems. Constant efforts in search of alternative, less polluting fuel are being made. Hybrid car technology uses the gasoline and electric technology to reduce air pollution, and save oil. From the field study it is observed that the people with conventional thinking, constituting about one-third of respondents, show more concern for environment. The variables leading to demand for hybrid cars could be energy efficiency, concern for environment, etc. Despite being price sensitive, Indian consumers are willing to pay a decent premium for acquiring this environment friendly car. This study is undertaken with the objective of analysing the scenario of hybrid car in India, and its market potential. The study conducts a questionnaire-based consumer survey based on demographic, economic, and desirable features in a hybrid car; using logit model and factor analysis for identifying variables useful for the study.

Online publication date: Mon, 30-May-2011

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