Trends in marketing and their implication for manufacturing
by K.J. Blois
International Journal of Technology Management (IJTM), Vol. 6, No. 3/4, 1991

Abstract: Recent developments in manufacturing technologies have made significant changes possible in the way firms respond to market opportunities. There are, however, clear trends in the way in which markets are developing that point to the need for further developments in manufacturing technologies, and for marketing management to develop a greater understanding of what manufacturing can offer.

Online publication date: Mon, 25-May-2009

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