A strategic matrix model for the apple industry in Lebanon Online publication date: Wed, 20-May-2009
by Rock-Antoine Mehanna
Global Business and Economics Review (GBER), Vol. 11, No. 1, 2009
Abstract: The purpose of this study is to examine the Lebanese apple industry from a strategic macromanagement perspective. It employs the Industry Value Chain (IVC) framework, along with Porter's Five Forces of rivalry as a methodology to enable the formulation of a matrix model comprising grand and competitive strategies. Several experiences from the USA, New Zealand, Chile, Mexico and Canada are discussed to draw some differences and similarities. This topic comes at a time when the government is struggling to find solutions for the apple sector. However, the governmental discussions and suggested solutions pivot mostly around technical and policy-oriented issues (e.g., government subsidies and limited seasonal national campaigns), disregarding any serious analysis of business-oriented solutions and private-public sector collaboration.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the Global Business and Economics Review (GBER):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com