Gender and green IT practice - implications from the ABC model of attitude Online publication date: Fri, 25-Nov-2022
by Manohar Kapse; Aruna Bala; Vinod Sharma
International Journal of Business Innovation and Research (IJBIR), Vol. 29, No. 3, 2022
Abstract: Society is increasingly changing and modernising. Traditional gender roles are no longer valid as world moves toward a gender equal society. This paper aims to examine the significance of gender difference in the attitude formation that would eventually result in green IT practice. The study is based on the fundamental affect-behaviour-cognition (ABC) model and it investigates the relationship between the beliefs of an individual and green IT practice with respect to the mediator green IT concern. The data was collected from 246 young respondents via purposive sampling technique and was analysed through regression analysis and average causal mediation effect (ACME). Green IT concern has been identified as a mediator and results also confirmed that females have a different ways of attitude formation compared to its male counterparts. Hence, to ensure employee engagement, it is very important to consider the factor of gender.
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