The quality assessment of ro-pax ferries services: research techniques and procedures Online publication date: Mon, 20-Sep-2021
by Iouri N. Semenov; Ludmiła Filina-Dawidowicz; Anna Wiktorowska-Jasik; Daria Możdrzeń
World Review of Intermodal Transportation Research (WRITR), Vol. 10, No. 3, 2021
Abstract: The rapid increase in worldwide trade and mobility influence the need to provide high-quality transport services and adapt them to demands and requirements of consumers. This issue is also observed in ferry freight shipping. The article aims to elaborate a methodology for collecting, processing and analysing information on the preferences of ferry lines customers in order to increase the level of their satisfaction. The proposed methodology is based on methods of statistical analysis. The case study of the Baltic Sea region has been considered. The ways of selected ferry line operating within the Baltic Sea region and providing information support for its customers were analysed using marketing research techniques and procedures. The results achieved give the possibility of assessing the perception of these services by customers, acquiring knowledge on their preferences, level of satisfaction with quality of provided services, as well as indicating the promotional directions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the World Review of Intermodal Transportation Research (WRITR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook