Effect of discounts on search and shopping intentions: the moderating role of shopping environment
by Neel Das, Bidisha Burman, Abhijit Biswas
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 1, No. 2, 2006

Abstract: This article examines consumers' perceptions of search and shopping intentions, at different levels of discounts across two different shopping environments – traditional 'brick and mortar' and the internet. An experiment was conducted to examine the proposed hypotheses and the results indicate that while search intention is not different in the two environments, shopping intention of the consumers differ at varying discount levels.

Online publication date: Wed, 04-Oct-2006

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