Application of an extended CBBE model with particular reference to private car insurance providers in India Online publication date: Mon, 27-Jul-2020
by Joyee Chatterjee
International Journal of Business and Data Analytics (IJBDA), Vol. 1, No. 3, 2020
Abstract: This paper attempts to evaluate a new consumer-based brand equity (CBBE) model, an extension of Netmeyer's CBBE model in the context of private car insurance providers in India. This research evaluates the relationship between various variables such as brand attitude, perceived quality, perceived value, uniqueness of the brand, satisfaction and loyalty intention along with CBBE. This is a primary research using structural equation modelling to examine the data collected from 110 respondents in Delhi and NCR region. Hedonic brand attitude wielded a significant impact on building CBBE as opposed to utilitarian attitude and brand uniqueness. With regards to the latter, considering generic nature of the product offering, owing to IRDA guidelines consumers did not find the brands unique. Other relationships between perceived quality, perceived value, CBBE, satisfaction with the brand and loyalty intention were found significant. This research is limited to only one region and cannot be generalised to the entire country.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Data Analytics (IJBDA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook