J. for Global Business Advancement (5 papers in press)

Regular Issues

• Transparency, scepticism, and inflation: a noisy observation game of monetary policy  
  by Jimmy Teng 
  Abstract: This paper develops a game-theoretic model of inflation under noisy observation to examine how monetary policy transparency and public scepticism affect inflation outcomes. A government sets the inflation rate while anticipating a representative agents price adjustments. The agent observes inflation with noise and incurs menu costs. Scepticism is modelled as the variance in the agents prior belief about the governments inflationary preferences, while transparency is inversely related to the noise variance. In a perfect Bayesian equilibrium, greater scepticism leads agents to rely more on observations, aggressively adjust prices, and reduce inflation by discouraging surprises. Reduced transparency increases reliance on priors, weakening adjustments and enabling higher and more volatile inflation. Lower menu costs enhance flexibility, further constraining inflation. The findings show that scepticism and transparency interact to discipline inflation, with their effect amplified by low menu costs. Institutional reforms that boost transparency and flexibility can therefore mitigate inflationary bias and formally link democracy and lower inflation.
  Keywords: inflation; menu cost; monetary policy; noisy observation; perfect Bayesian equilibrium; policy credibility; price adjustment; public skepticism; rational expectations; transparency.
  DOI: 10.1504/JGBA.2025.10077226
   
  
• Unveiling the night: the economic impact of night-time tourism and recreational activities in Vietnam  
  by Van-Dung Nghiem, Nhu Ngo-Nguyen-Quynh, Cam-Nguyen Nguyen, Nu-Ngoc-Han Dang 
  Abstract: This study explores the dynamic effects of night-time tourism, recreational activities, and fitness activities on economic growth, measured as revenue and job creation, within Vietnams night-time economy (NTE). Employing partial least squares structural equation modelling (PLS-SEM) with survey data from 543 tourists across Hanoi, Da Nang, Nha Trang, and Ho Chi Minh City (SeptemberDecember 2023), the research finds that recreational activities and customer satisfaction significantly enhance economic growth, whereas night-time tourisms direct impact is limited. Satisfaction and fitness activities mediate the economic contributions of recreational activities, but satisfaction alone does not bridge tourisms effect. Grounded in social exchange theory (SET) and communication and space theory (CST), these findings underscore the role of cultural vibrancy and tourist loyalty, tempered by infrastructural constraints. Policymakers can strengthen the NTE through cultural festivals, improved night transport, and fitness-focused events, promoting sustainable urban development
  Keywords: NTE; night-time economy; tourism; recreational activities; customer satisfaction; economic growth; Vietnam.
  DOI: 10.1504/JGBA.2025.10077511
   
  
• What is the role of innovativeness in the relationship between education and students' entrepreneurial intentions?  
  by Minh Pham, Tuan-Anh Ngoc Bui 
  Abstract: Entrepreneurship is widely recognized as a critical innovation and economic development driver, particularly in emerging economies like Vietnam. However, many young businesses fail due to inadequate human capital. This study investigates the role of entrepreneurship education and technological innovativeness in shaping students’ entrepreneurial intentions, with entrepreneurial motivation as a mediator. Data were collected from 452 students at universities in Vietnam and analysed using partial least squares structural equation modelling (PLS-SEM) via SmartPLS 4. The findings confirmed all hypotheses, demonstrating that entrepreneurial motivation mediates the relationship between entrepreneurship education and entrepreneurial intention and that technological innovativeness moderates the link both between education and motivation and between motivation and intention. These insights underscore the importance of enhancing entrepreneurship education and fostering technological innovativeness to prepare students for entrepreneurial success. Universities should prioritise students with practical skills and innovative thinking to foster stronger entrepreneurial motivations and intentions.
  Keywords: innovativeness; education; entrepreneurship; motivation; intention; student; Vietnam; technological; human capital; development.
  DOI: 10.1504/JGBA.2025.10077512
   
  
• Classroom teaching skills and metacognitive skills and its Business Applications: A Transdisciplinary Experimental Study  
  by Mary George Varghese, Smitha Dev 
  Abstract: Metacognition is an emerging area which promises solutions to many educational concerns and its applications all over the world. Prior research shows that having well developed metacognitive skills leads to better learning outcomes in learners. This study investigates the effects of metacognitive training module (MTM) in developing selected teaching skills: a) presentation; b) interaction; c) classroom management; and d) evaluation among student teachers. The current research adopted a mixed method approach wherein the phase one was quasi-experimental research pre-test post-test design and Phase II was carried out qualitatively. The study was conducted on a sample of 100Student-Teachers at the secondary level and also conducted interviews with entrepreneurs as there is a growing industryacademia linkage and paving way for start-ups and various other opportunities. The sampling technique used was multistage random sampling. The results of this study emphasise the prospective of metacognitive approach in the teacher preparatory programs and its varied implications in linking academia to industry improve the professional skills and life skills.
  Keywords: metacognition metacognitive training module; teaching skills; academic achievement; evidence based instructional practices; pedagogical methods; critical thinking skills.
  DOI: 10.1504/JGBA.2025.10077540
   
  
• Trust in sellers and purchase intention in social commerce: a study of the fashion industry  
  by Thi Thu Ha Nguyen, Van Thich Nguyen, Nhan Truong Thanh Dang, Viet Tam Tran 
  Abstract: The rapid growth of social media paved the way for the emergence of social commerce, an innovative e-commerce framework that integrates the power of e-commerce and social media. In Vietnam, the fashion industry is embracing social commerce, utilizing social media platforms and technology. This research aims to explore the impact of information quality, reputation, and interaction with sellers on trust in sellers, as well as the effect of trust on shaping fashion purchase intentions within the social commerce environment. By employing the PLS-SEM method and analysing 563 survey responses from users in Vietnam, this study establishes that information quality, reputation, and interaction with sellers positively influence trust in sellers. Furthermore, trust in sellers is found to have a positive effect on fashion purchase intentions in the social commerce context. The study also identifies research gaps in the field of social commerce, offering valuable insights for future investigation.
  Keywords: social commerce; trust in sellers; purchase intention; information quality; reputation; interaction with sellers; trust; social interaction; S-O-R framework; fashion industry; online consumer behaviour; Vietnam.
  DOI: 10.1504/JGBA.2025.10078043