International Journal of Services Operations and Informatics (8 papers in press)
Mining Usage Profile to Improve Web Performance Testing
by Junwen Zhang, Qunqun Xue, Dalin Zhang
Abstract: Testing is an important means to ensure the high quality, high performance and high reliability of Web application system. This paper focuses on how to improve the testing performance by using usage profile generation method. First, apply the Web mining technology to performance test, proposes usage profile generation method based on historical data mining, include the log file preprocessing, presents a frequent access pattern tree generation algorithm to dig out users frequent access pattern, analyzes user behavior characteristics, and constructs user usage profile approximate to the real usage. Then applied the usage profile into the performance test design stage, and guide test scenarios; Finally, by comparison experiments to verify that the proposed usage profile can effectively guide the process of test design, and can improve the accuracy of performance test results.
Keywords: Web Performance Testing; Data mining; Usage profile; Performance Testing Model; Occurrence probability.
Research on User Generated Content Behaviors in Social Shopping Community based on Swift Guanxi perspective
by Wei Zhang
Abstract: Over the past few years, the study of factors influencing the user generated content (UGC) in the social shopping community has gained attention from academia and industry. What is missing in the literature is the effect of swift Guanxi. This study examines the UGC behavior from swift Guanxi perspective. Drawing from stimulus-response theory, this study establishes the role of swift Guanxi in influencing UGC based on the data collected from 338 Chinese social shopping community users. The results show that interest, perceived interactivity and perceived similarity between customers and sellers has a positive impact on swift Guanxi and trust; trust is positively related with swift Guanxi; swift Guanxi has a positive influence on user generated content (UGC) and purchase intention. The mediation effects of swift Guanxi in the Model have also been examined.
Keywords: social shopping community; Swift Guanxi; User generated content(UGC).
A Dynamic Decision Model of Users' Sustained Participation in Crowdsourcing Innovation
by Meng Qingliang, Xu Xinhui
Abstract: As a new open innovation model, crowdsourcing innovation is used to make full use of external crowd wisdoms to realize innovation performance. Its essence is to breakthrough traditional organizational boundaries, acquire and integrate external network knowledge so as to improve innovation performance. Due to the complexity and diversity of innovative tasks and users free, voluntary participation, it is showed that the crowdsourcing innovation in practice with poor innovation performance and low willingness of users sustained participation. Therefore, based on the theory of relationship marketing and knowledge sharing, this paper defines the concept of knowledge commitment in crowdsourcing innovation process, and the point is proposed that the essence of users' sustained participation in crowdsourcing innovation is the establishment of knowledge commitment. Then the key effect factors of knowledge commitment are analyzed, the dynamic optimal decision model of users' sustained participation is established. The optimal decision results via the dynamic optimization techniques are discussed and the main findings are as follows: (1) Comparing mutual trust and perceived satisfaction between participants to their propensity for opportunism and the enterprises discount rate, the enterprise can implement commitment-independent or commitment-dependent decision rules. (2) The enterprises optimal knowledge acquisition effort increases with the increase of the mutual trust and perceived satisfaction between participants, and it decreases with the enterprises (users) opportunism, and it is always non-increasing with the increase of participants commitments. The optimal control criterions proposed in the paper provide guidance for enterprises to motivate users sustained participation in crowdsourcing innovation.
Keywords: Crowdsourcing innovation; Knowledge acquisition; Sustained participation; Optimal control.
Research on Application of Interactive Forestry Science Popularization Based on Enhanced Experience
by Dongna Cai
Abstract: In the information era of new media, the popularization of forest science is faced with the requirements of digitization. Augmented reality (AR) technology has been favored by every field due to its characteristics of virtuality and reality combination, three-dimension registration and real-time interaction; however, the development and application of AR technology in the popularization of forest science are relatively behindhand. The traditional Chinese flower arrangement art in the National Intangible Cultural Heritage List has been chosen as the research subject of this paper. Digital technologies such as digital photography, two-dimensional drawing, three-dimensional modeling and unity construction and integration are mainly applied. The research focuses on the inheritance and development of flower arrangement art in the direction of digitized popularization to develop an APP for popularizing the interactive vertical flower arrangement based on AR technology.
This research aims to achieve scientific popularization, enjoyment and immersion of flower arrangement art. Meanwhile, users can produce new vertical flower arrangements through interesting transformation to form an effective approach to scientific popularization from passive reception to initiative practice. The results have expanded the dimension of displaying traditional Chinese flower arrangement artworks, but also extended the vitality of the artworks and greatly enhanced users experience of reality, art and practice through use of scientific popularization products.
Keywords: Forestry science popularization; Enhanced experience; Art of flower arrangement; Three-dimensional images; Interactive applicationsrn.
Gender Differences in Consumers Word-of-Mouth Willingness in Social Networks: A Moderated Mediation Model
by Yan LI, Ziwei WANG
Abstract: This paper investigates the influence of gender on consumers positive word-of-mouth willingness in social networks by conducting two different studies. In study 1, participants completed a questionnaire including the items of self-construal and word-of-mouth willingness. The results indicate that females prefer to generate more word-of-mouth in social networks than males. In addition, the level of self-construal fully mediates the relationship between gender and word-of-mouth willingness. The results of study 2 show that the role of scarcity as a moderator can affect the relationship between gender and word-of-mouth willingness. It moderates the relationship in such a way that when the offering is in a high level of scarcity (comparing to a low level), the gender differences of word-of-mouth would increase. Results also show that self-construal is a moderated mediator that as the offerings scarcity increased, the mediating effect of self-construal between gender and word-of-mouth willingness would be decreased.
Keywords: gender; self-construal; social network; word-of-mouth generation; scarcity.
Research on Quality of Banking Services Based on QFD and SERVQUAL Model
by Gao Chen, Zhou Yuqing
Abstract: The banking business continues to expand, and as a result, the quality of banking services put forward higher requirements. How to retain customers and how to improve marketing competitiveness became the biggest challenges for banks. Based on this analysis need, the Quality Function Deployment (QFD) and SERVQUAL model were introduced in order to enhance banks customers satisfaction. Firstly, the SERVQUAL model identifies customers needs from the customer satisfaction perspective, and the weights of customer needs then identified through the Analytic Hierarchy Process (AHP). The QFD method analyzed the relationship between customer demand and quality of service features to determine the bank's current key service features. Through effective usage of the data gathered, the analysis determines suggestions and recommendations for quality banking services improvements.
Keywords: Quality of banking services; SERVQUAL model; QFD; AHP.
An Efficient Two Stage Encryption for Securing Personal Health Records in Cloud Computing
by KrishnaKeerthi Chennam, Lakshmi Muddana
Abstract: A personal health record or PHR is a wellbeing record where wellbeing information and data identified with the care of a patient is kept up by the patient. When these records are stored in the cloud the probability of unauthorized access gets increased due to poor encryption. Further dangers of security presentation, adaptability in key administration, adaptable access and proficient client authority cancelling remained the most vital difficulties toward accomplishing fine-grained, cryptographically upheld information accessing power in the existing methods. To overcome these drawbacks and to achieve the authorized access of patients data we move on to the proposed method. Here at first, the framework is separated into two security domains such as public and personal domains (PUD and PSD) as indicated by the distinctive clients' information accessing necessities. In both domain sorts of security areas, we use vigenere encryption and two fish based encryption to acknowledge cryptographically implemented, owner driven PHR access. In PUD, the number of users is grouped with the help of hierarchical agglomerative clustering algorithm. After clustering, each group gets the secret key and then encrypts the health record and stored in the cloud. The performance of the proposed method is evaluated in terms of clustering accuracy, encryption and decryption time and memory. The experimental result shows that our proposed method has 76.05% of clustering accuracy. Our proposed method also has less encryption and decryption time when compared to the existing technique. The proposed method is implemented in JAVA with Cloud Sim.
Keywords: Patient Health Record (PHR); Personal Domain (PSD); Public Domain (PUD); Vigenere Encryption; Two Fish Encryption and Hierarchical Agglomerative Clustering Algorithm.
A systematical forecasting method for container throughput of correlated ports: a case study of Shenzhen port and Hong Kong port
by Lulu Zou
Abstract: Current studies on container throughput forecasting are mainly focused on independent forecasts of individual ports, with very limited regard for the interaction between ports. This paradigm neglects the deep underlying correlation between the ports and thus may lead to large errors of the prediction. To overcome the weaknesses, this paper proposes a new container throughput forecasting method to systematically forecast the correlated ports. A systematical forecasting model is established based on the correlation between the ports identified by the Granger causal test and estimated using the method newly proposed in this paper. For verification purposes, multiple forecasting models, including the newly proposed systematical forecasting model and the independently forecasting models, are constructed and compared in terms of the forecasting performance based on the monthly container throughput data of Shenzhen Port and Hong Kong Port, the empirical results show that the new model is superior to its rivals in terms of absolute prediction accuracy and direction accuracy.
Keywords: container throughput forecast; correlated ports; Granger causal test; ANN.