International Journal of Product Development (9 papers in press)
Developing a New Product via Modern QFD: An Application for Bedding of Laboratory Animals
by Sabri Erdem, Güzin Özdağoğlu, Osman Yılmaz
Abstract: Laboratory animals play a crucial role in early testing of new drugs or methods in medical sciences such as pharmacology and surgery. Since the primary concern of medical scientists is to look for scientific medical outputs only, other factors regarding animal welfare such as environmental factors, feeding and bedding need to be considered to insure that the living conditions of laboratory animals is comfortable and healthy. Modern QFD methodology introduces two powerful tools: the Customer Voice Table and the Maximum Value Table for developing a new product or service. The purpose of this study is to develop a bedding material for laboratory animals by implementing the basic steps of the Modern QFD methodology which is a new area of research for products of this type can be regarded as a unique research by its product exploring methodology for such an area. Our findings show that modern QFD can be effectively implemented in developing a new bedding material for laboratory animals. Some materials are already being used; however it is still a necessity to find a better product to fulfillment of both business and product requirements. This study is a new implementation for determining the needs of laboratory animals using such a method and is an example of a unique case in the QFD domain.
Keywords: Modern QFD, New Product Development, Laboratory Animals
INNOVATION INTERMEDIATION AT THE NEW PRODUCT DEVELOPMENT LEVEL: A CASE STUDY IN THE BIO-INDUSTRIAL SECTORS
by Romain Lorentz, Anne-Marie Pense-Lheritier, Ameziane Aoussat
Abstract: This study investigates the performance of new innovation intermediaries in an open innovation framework. One promising way to open up the innovation process is to interact with innovation intermediaries either to find new co-development partners or to promote new technologies. However, the extensive literature dealing with open innovation needs to be enriched by studies highlighting the role of new innovation intermediaries at the new product development (NPD) level. To do so, this paper presents a concrete technological case study to illustrate the mechanism of innovation intermediaries in promoting under-development technologies. A qualitative research approach was used to analyse the performance of classical innovation consulting approaches when compared with web-based intermediaries also known as markets for technology or open innovation accelerators. The findings give a better understanding of the intrinsic performance and the added value of new intermediaries in order to open up the innovation process in the bio-industrial sectors.
Keywords: Open innovation; innovation intermediaries; new product development; bio-industrial sectors; innovation consulting firm; online marketplaces; performance measurement.
Defining authenticity in product design
by Per Kristav
Abstract: Now, more than ever, we are told that authenticity is an added value that customers want. The objective of this study is to determine what kind of authenticity is relevant to design, and whether it can be used as a standardised procedure to improve product design. In this study industrial designers were interviewed about their views on authenticity. The paper represents the combined result of a literature review and designer interviews about authenticity. Understanding the concept of authenticity, from a product development and industrial design point of view, is seen as an important way to understand how value relevant to customers may be added to products. Once products are on the market, authenticity can be seen as one of the factors that can determine their success or failure. Though authenticity may not necessarily be a guaranteed determinant of market success, it may well determine market failure. The ambiguousness of the concept of authenticity, however, suggests that a standardised procedure to secure the presence of authenticity within industrial design and product development may be an inadequate course of action.
Keywords: Product authenticity; authentic design; genuine products; product development.
New Product Development, R&D, and Culture Results from a Multiple Case Study of German and Chinese Innovation Processes
by Alexander Brem, Tamara Kurzdorfer
Abstract: Recent developments in the global economy indicate that new product development (NPD) activities are not limited to any single country; rather, they have spread across nations and cultures. This study aims to increase the understanding of NPD through an intercultural analysis by comparing innovation processes in Germany and China. Our study relates NPD and Hofstedes cultural dimensions by identifying culture-based patterns of similarities and differences between German and Chinese practices related to strategic, organisational, and operational factors. The research subjects are five international companies with research and development sites of the same business section in Germany and China. The analysis involved 19 face-to-face interviews in the two countries. The findings reveal both culture-dependent and culture-independent factors. Most of the strategic and organisational factors in the two countries are relatively similar because of site-spanning corporate cultures, but there are differences between the countries with regard to idea generation and management.
Keywords: R&D, Innovation, New Product Development, Culture, China
Profit-sharing and investment strategies of a one-leader-one-follower R&D alliance with industrialization risks
by Jing Li, Wei Liu, He Zhang
Abstract: This paper investigates the profit-sharing and investment strategies for new product development in a one-leader-one-follower R&D alliance while considering the industrialization risks involved. The long-term value of R&D investment, ROR (rate of return), is used as the decision target by the partners of the alliance. Game models are suggested to inform the decision-making of the R&D alliance. Two cases with different probabilities of industrialization risks are proposed to demonstrate the different decisions of R&D alliances. The two partners obtain maximal ROR simultaneously under the condition of one case. For the other case, the two partners cannot obtain maximal ROR under the same condition. A dynamic profit-sharing strategy is suggested to manage the R&D alliance. Finally, numerical examples are used to illustrate related issues.
Keywords: innovation; contract design; R&D; profit sharing; game theory
A Conceptual Framework on the Role of Creativity in Sustaining Continuous Innovation in New Product Development
by Souni Bélanger, Sophie Veilleux, Maripier Tremblay
Abstract: If creativity and innovation are viewed as assets in any business, they represent for some a key survival factor imposed by their industry on a daily basis. In such a context of continuous innovation, the pace of innovation is accelerated. This article focuses on how creativity helps sustain continuous innovation in new product development. We develop a conceptual framework that highlights the key factors that lead to continuous new product development: information management, project management, and the integration of the two distinct processes of creativity and innovation. Using the context of the video game industry, we then show how this framework can clarify the key concerns held by industries that operate under intense pressure to sustain continuous innovation. Lastly, we discuss the theoretical and managerial implications of this study.
Keywords: innovation; creativity; new product development; creativity factors; creativity mechanisms; innovation management; organizational practices; new product creativity; continuous innovation; project management; knowledge management; video game industry
Bringing agile project management into lead user projects
by Jens Lehnen, Tobias Sebastian Schmidt, Cornelius Herstatt
Abstract: The lead user method symbolises a technique of integrating advanced users into the New Product Development (NPD) to cope with firm's increasing necessity of successfully innovating. Implementing this method, companies often face challenges typically linked to barriers in project management. We analyse these drawbacks conducting an exploratory study among 249 companies in the German-speaking countries. To strengthen our results, we conduct six in-depth interviews to collect best practices in project management related aspects. The outcome is a model based on agile project management and the stage gate process that compensates identified weaknesses and provides an efficient, flexible implementation of lead users into practice.
Keywords: innovation management; new product development; user innovation; lead user; agile project management; stage-gate process; agile/stage-gate hybrid; scrum.
A Customer-based Approach for Selecting Attributes and Levels for Preference Measurement and New Product Development
by Michael Steiner, Roland Helm, Verena Huettl-Maack
Abstract: Preference measurement is commonly used to identify customer needs and to create products that satisfy these needs. Over the past few decades, most researchers have focused on developing new survey or estimation methods. However, researchers were paying little attention to the selection of attributes and levels for preference measurement. This study provides an overview of the common methods currently in use to define attribute sets for conjoint analysis, and it extends previous research by proposing an evoked setbased attribute selection method (EVAS). The EVAS is intended to aid the selection of appropriate attributes and levels by focusing on products that are acceptable from the consumers perspective. An empirical study of this approach reveals that the applicability of attribute sets increases, and implausible estimates can be avoided.
Keywords: Preference measurement · new product development · customers’ needs attribute sets
Proposal for a Process oriented Knowledge Management System (PKMS)
by Ludovic Louis-Sidney, Vincent Cheutet, Samir Lamouri
Abstract: In an increasingly competitive environment, manufacturing companies are more frequently looking to handle the knowledge referentials relating to their redesign processes. They are then able to implement this with less effort and balance out their work capacity for innovation activities, contributing to more significant improvements in their product offering. In this article we propose a conceptual model for the implementation of a process-oriented knowledge tool dedicated to the formalization of this type of knowledge referential. The implementable nature of this model has been validated by a demonstrator tested on an application case provided by our industrial partner, Renault Powertrain Technology Department.
Keywords: Knowledge, Redesign process, Conceptual model, Information system