International Journal of Management Practice (15 papers in press)

Regular Issues

• The role of perceived relative advantage and brand image in shaping hospital visit intentions: the mediating effect of social influence and the moderating role of eHealth literacy  
  by Anisha Biswas, Saileswar Ghosh, Indrajit Ghosal 
  Abstract: In regard to digitally evolving health services systems, this research examines the impact of Perceived Relative Advantage (PRA), Brand Image (BI), Social Influence (SI), and eHealth Literacy (EHL) on patients' intentions to visit private hospitals. Grounded in an integrated behavioural framework, the research utilises a quantitative methodology, specifically Partial Least Squares SEM (PLS-SEM), applied to the data collected from 380 patients in Kolkata, India. The results reveal that PRA and BI significantly impact intention, with SI mediating both relationships. Furthermore, EHL moderates the effect of PRA, highlighting the significance of digital competence in making decisions as a patient. The research helps healthcare marketing and digital service design by offering a comprehensive model that incorporates cognitive, affective, social, and skill-based dimensions. This study offers practical implications for hospital administrators to tailor digital engagement strategies and advances the theoretical understanding of healthcare behavior in emerging digital ecosystems.
  Keywords: perceived relative advantage; PRA; brand image; social influence; eHealth literacy; EHL; intention to visit; ITV; private hospital.
  DOI: 10.1504/IJMP.2026.10073800
   
  
• Influence of green marketing mix on consumer purchase intention: mediating role of environmental concern  
  by Priyanka Mahanta, Amit Kumar Singh, Carolyn Vanlalhriati 
  Abstract: The main purpose of the study is to examine the impact of environmental concern as a mediator on the relationship between green marketing mix i.e., green products, green price, green promotion, green place, and purchase intention. As on a global level, the idea of "green marketing" is gaining importance. Responses from 353 customers across Assam were collected. The causal relationship between the latent variables and the mediator were evaluated using structural equation modelling (SEM). According to the findings, consumers' of Assam had a strong perception towards environmental concerns and the green marketing mix and both had a favourable influence on their intentions to buy green products. It was determined that the factor of environmental concern was proved to be able to mediate the impact of green marketing mix except green place on the purchase intention of green products. This study provides new insight on how the environmental concern of consumers mediates the relationship between green marketing components and their purchase intention, which is an important aspect to be taken into consideration.
  Keywords: green marketing; purchase intentions; environmental concerns; structural equation modelling; SEM.
  DOI: 10.1504/IJMP.2026.10074903
   
  
• Interpersonal transgressions and well-being in the gig economy: the buffering role of recovery among delivery workers  
  by A.K. Subramani, N. Akbar Jan, Sode Raghavendra, Ashok Kumar Goute 
  Abstract: This research aimed to study the moderating effect of recovery (RY) experiences on the relationship between interpersonal transgressions (IT) and well-being (WE) of delivery riders in the gig economy. The primary data of the research was made of 474 delivery riders across India by adopting cross-sectional research design using SmartPLS-SEM software. The outer model confirmed the reliability and validity and the inner model revealed a significant and negative relationship between IT and WE. RY experiences had a positive direct impact on WE and mediated the relationship between transgressions and WE in a complex way. Specifically, RY practices reduced the negative effect of transgressions under some conditions, and increased the influence of transgressions under high levels of RY. These findings add to the stress-RY and gig economy literature by highlighting the dual role of RY in the determination of worker outcomes.
  Keywords: transgression; well-being; recovery; gig economy; delivery workers.
  DOI: 10.1504/IJMP.2026.10075504
   
  
• Mediating role of organisational engagement in generation Y employee retention in the pharmaceutical industry  
  by Anne Ng, Mohamad Hisyam Selamat 
  Abstract: Generation Y employees form the majority workforce, but retaining and engaging them is challenging as they change jobs more frequently than other generations. This research examines the mediating role of organisational engagement on Gen Y employee retention. Data collected from 308 Gen Y employees were useable and hypothesised relationships were analysed using PLS-SEM method. This study found that psychological empowerment, work life balance, employee development and knowledge sharing are strong predictors of organisational engagement. Organisational engagement mediates the positive influence of the studied antecedent predictors on Gen Y employee retention, and also emerged as a strong predictor of Gen Y employee retention. PLSpredict assessment revealed high predictive power for organisational engagement, demonstrating that organisational engagement is crucial for Gen Y employee retention, especially during times of change and adversity, considering that this research was carried out during the COVID-19 pandemic when there were dramatic organisation-wide changes in work norms.
  Keywords: Gen Y employee retention; psychological empowerment; work-life balance; employee development; knowledge sharing; organisational engagement.
  DOI: 10.1504/IJMP.2026.10075505
   
  
• Comparing cost reduction strategies between family and non-family firms in the time of COVID-19  
  by Hadi Wibowo, Dominicus Savio Priyarsono, Siti Jahroh, Suhendi Suhendi 
  Abstract: Amidst the COVID-19 pandemic, family-managed firms may perform differently compared to non-family firms. This research aims to measure efficiency scores in order to determine cost reduction strategies by employing a total of 60 entities listed on Indonesia Stock Exchange (IDX) for a 4-year research period, 2019 to 2022. Thirty of the entities are categorized as family firms, while remaining 30 are its counterpart. A method of DEA CRS input-oriented model is employed with a complementary bootstrap technique to correct the bias scores. Family firms show higher overall efficiency score, particularly in the sector of industrials and consumer non-cyclicals. Fixed assets require the greatest reduction in family firms, while financial costs in non-family firms. Consumer non-cyclicals demands the greatest improvement, whereas the best efficiency is achieved by the consumer cyclicals. This research contributes to the development of academic literature regarding firms’ ownership to improve their financial efficiency in times of crises.
  Keywords: COVID-19; cost reduction strategies; data envelopment analysis; DEA; efficiency score; family and non-family firms.
  DOI: 10.1504/IJMP.2026.10075506
   
  
• Role of organisational culture in promoting workplace spirituality: empirical evidence from Indian MSMEs  
  by Sapna Rani, Neetu Rani, Gaurav Jyoti 
  Abstract: Recent academic interest has grown in understanding how non-material aspects of work, such as meaning, purpose, and inner fulfilment, contribute to employee well-being and organisational success, leading to the emergence of the concept of workplace spirituality (WPS). Organisational culture is identified as a vital antecedent of WPS, shaping the environment that supports or constrains spiritual expression. Drawing on the person-organisation (P-O) fit theory, this study examines the impact of organisational culture traits on WPS. Using a quantitative research design, data were gathered from 471 employees of micro, small, and medium enterprises (MSMEs) in Uttarakhand, India, through multi-stage random sampling and analysed using Smart PLS software. The findings reveal that the ‘mission’ trait has the strongest positive impact on WPS, whereas ‘involvement’ shows no significant impact. The study suggests that fostering mission, consistency, and adaptability enhances workplace spirituality, thus leading to sustainable organisational performance.
  Keywords: organisational culture; workplace spirituality; WPS; MSMEs;smart PLS; importance performance matrix analysis; IPMA.
  DOI: 10.1504/IJMP.2026.10075564
   
  
• Toward an information processing model of ambidexterity and new product development: the curvilinear effect of team conflict  
  by Ying-Kai Liao, Thi-Yen Do, Minh-Quan Vu, Shannon Chin-Yu Chou 
  Abstract: New product development (NPD) has been applied in various industries in competitive environment, and it is also an important stage for long-term operation of companies to enhance NPD performance and product development efficiency. The objective of this study is to find the interrelationships among latent variables of NPD, and to investigate the curvilinear effect of team conflict. Two hundred and seventy-seven survey data were collected from NPD leaders or members, and these data were performed and employed by SPSS and partial least squares structural equation modelling (PLS-SEM). This study found that team reflexivity on team unlearning, team information processing, and ambidexterity has significant influence, and team unlearning has marginal significant effect on team information processing. Moreover, ambidexterity has significant effect on both team information processing and NPD performance respectively, and team information processing also has positively effects on NPD performance. Finally, there is a significant curvilinear moderating effect of team conflict on NPD performance. Since previous studies did not develop a comprehensive model to integrate relevant research construct, the results of this study have provided a significant contribution for both academics and managers to investigate on the ways to promote NPD performance.
  Keywords: team reflexivity; team unlearning; team information processing; ambidexterity; team conflict.
  DOI: 10.1504/IJMP.2026.10075686
   
  
• Harnessing AI-driven CRM to mitigate the impact of generational transitions on customer relationships and knowledge transfer in family SMEs.  
  by Chifae El Hail, Mustapha El Koraichi  
  Abstract: This study explores the strategic role of artificial intelligence (AI) in preserving customer relationships and organisational knowledge during generational transitions in family-owned SMEs. It examines how AI-driven CRM tools such as predictive CRM, chatbots, and sentiment analysis help mitigate succession challenges while maintaining the unique relational and cultural continuity of family businesses. Using an integrative framework combining the resource-based view, technology acceptance model, and knowledge management theory, the research analyses resource optimisation, technology adoption, and tacit knowledge transfer. An in-depth case study reveals that predictive CRM enhances decision-making, chatbots improve efficiency, and sentiment analysis strengthens customer engagement. However, it highlights AIs limitations in preserving informal practices and cultural values central to family businesses. The study emphasises the need for a balanced approach integrating technological innovation with family heritage and recommends training, technical support, and fostering acceptance among stakeholders. The findings may inform practices in family-run businesses operating in emerging contexts.
  Keywords: AI-CRM; succession; family business; tacit knowledge; technological innovation; sentiment analysis; predictive CRM.
  DOI: 10.1504/IJMP.2027.10075768
   
  
• Emotional labour and organisational commitment among nurses: the mediating role of perceived organisational support in the Indian context  
  by N. Akbar Jan, A.K. Subramani, Anjali Rai, Ashok Kumar Goute 
  Abstract: The researchers examined the correlations between emotional labour (EL), perceived organisational support (POS), and organisational commitment (OC) among Indian registered nurses. It also focuses on the mediating role of POS in the association between EL and OC. A cross-sectional quantitative survey design was used. Data were collected from 364 registered nurses working in public and private healthcare institutions in India. The structural equation model demonstrated that EL had a significant amount of predictability over POS (β = 0.891) and OC (β = 0.228). POS was also a good predictor of OC β= 0.713). As established by the mediation analysis, POS mediated part of the connection between EL and OC (indirect effect = 0.636). These findings directly align with SDG 8 (decent work and economic growth) by highlighting how POS strengthens OC and well-being, thereby promoting healthy, supportive, and sustainable working conditions for nurses.
  Keywords: decent work; wellbeing; perceived organisational support; POS; emotional labour; organisational commitment; nurses; India.
  DOI: 10.1504/IJMP.2026.10075992
   
  
• Optimising employee performance prediction using machine learning with genetic algorithm-based feature selection  
  by Tawfeeq M. Alsobaey , Faisal Q. Alkhateeb 
  Abstract: Performance prediction is now a fundamental aspect of business operations for any organisation. This has a direct impact on growth and success in the competitive global market. In this regard, this paper sets out to improve the accuracy of employee performance prediction by integrating genetic algorithms for feature selection with a powerful set of machine-learning models. The following five classifiers were applied: gradient boosting, XGBoost, random forest, K-nearest neighbours (KNN) and support vector machine (SVM). The study revealed that the random forest model exhibited the highest precision, with a set of features optimised through genetic algorithms achieving 98.1%. This was followed by XGBoost with 97.14%. The following factors were identified as being significant in terms of employee satisfaction: employee environment satisfaction, employee last salary hike percentage, training times last year, employee work-life balance, and years since last promotion. These features were crucial in assessing the overall predictive power of the various models. This study introduces a new approach to predicting employee performance, showcasing the effectiveness of combining genetic algorithms with machine learning classifiers in feature selection. The optimised models provide organisations with practical insight, enabling them to devise targeted interventions and more effective performance management systems.
  Keywords: employee performance; machine learning; evolutionary algorithms; genetic algorithm; feature selection.
  DOI: 10.1504/IJMP.2026.10076132
   
  
• When despotic leaders prompt cooperation: the strategic use of communion striving amid job insecurity  
  by Muhammad Qasim, Yuxin Liu, Azhar Hussain 
  Abstract: Despite extensive evidence on the detrimental effects of despotic leadership, less is known about when and why employees might respond with constructive, relationally motivated behaviours. Integrating Conservation of resources (COR) theory with emerging views on affiliative coping, we theorise that despotic leadership may paradoxically elicit prosocial behaviour by triggering communion striving, a relational goal orientation aimed at restoring belonging and interpersonal safety. Importantly, we argue that this indirect pathway is contingent upon job insecurity, which heightens the perceived threat of resource loss and intensifies affiliative motivation. Across a three-wave field study of 495 employees in China. We found support for a moderated mediation model: despotic leadership indirectly increases prosocial behaviour via communion striving, with this effect amplified under high job insecurity. These findings challenge the unidimensional view of toxic leadership as purely destructive and illuminate the strategic, context-sensitive ways employees cope under threat. Implications for leadership theory, motivation science, and workplace well-being are discussed.
  Keywords: despotic leadership; prosocial behaviour; communion striving; job insecurity; conservation of resources theory.
  DOI: 10.1504/IJMP.2026.10076189
   
  
• Interlinkage between environmental social governance performance and sustainability: insights from the Indian banking sector  
  by Saket Mishra, Rachana Vishwakarma 
  Abstract: This study investigates the influence of Environmental, Social, and Governance performance on the financial sustainability of Indian banks publicly listed on the Bombay Stock Exchange from 2018 to 2023. The study employed regression analysis, incorporating all assumptions, to investigate the correlation between ESG factors and financial performance measured by return on assets and return on net worth. The study findings indicate that there is no statistically significant relationship between the environmental and financial performance. An adverse impact of social performance on financial performance is observed. Meanwhile, governance performance greatly enhances financial returns. The study highlights the significance of robust governance practices in ensuring profitability. The study is specifically focused on Indian banks, and thus findings of this study are mainly emphasised on the regulatory environment and economic significance of banks in India, providing a valuable understanding of how environmental, social, and governance factors impact their financial sustainability.
  Keywords: environmental; social; governance; ESG; financial sustainability; banking sector; financial performance; return on assets; ROA; return on net-worth; RONW; regression analysis.
  DOI: 10.1504/IJMP.2026.10073312
   
  
• Digital transformation and corporate governance efficiency: insights from Chinese listed companies' experiential data  
  by Sai Xie, Yuanhan Gu, Yun Yun Hu 
  Abstract: This study explores how digital transformation influences corporate governance efficiency in Chinese listed firms. Drawing on agency theory and information processing theory, we examine how digital tools enhance board oversight and internal control quality. Using panel data from 1,200 A-share companies between 2018 and 2022, we construct firm-level digital transformation indicators based on annual report disclosures. Fixed-effects regression results show that digital transformation improves governance efficiency by enhancing transparency and information accessibility. Further, we identify moderating effects from executive digital literacy and firm scale. Our findings contribute to the literature by revealing a digital governance mechanism in emerging markets, expanding traditional governance theory into the digital era. The study also offers practical insights for firms and policymakers seeking to strengthen governance through digital strategies.
  Keywords: digital transformation; corporate governance efficiency; information asymmetry; network relationships.
  DOI: 10.1504/IJMP.2026.10072927
   
  
• Purchase behaviour of consumers of green cosmetics: extending theory of planned behaviour model  
  by Abhilasha Singh Upadhyaya, Charu Sijoria 
  Abstract: This study analyses current trends and visualizes the importance of green cosmetics in modern consumers' mindsets to instrument and validate a scale for tracking their purchase behaviour. A TPB-based conceptual model is proposed. Personal (psychological) elements affecting green purchase behaviour were found and scaled. For 430 responses, factor analysis (EFA and CFA) and SEM verified the scale and relationships. All TPB components except environmental concern and knowledge were validated by the study. The study provides a holistic assessment of existing viewpoints on consumer purchase behaviour of green cosmetics and validates the scale for future studies in India. A more diversified and large sample size would have improved the study's results.
  Keywords: green cosmetics; sustainable consumption; SDG; green consumer purchase intentions; green consumer purchase behaviour.
  DOI: 10.1504/IJMP.2026.10073521
   
  
• The effect of information system characteristics and social media affordances towards intention to use e-learning: mediating role of perceived usefulness and ease of use  
  by Sidra Shehzadi, Azahar Kasim, Shahbaz Haider, Javeria Tariq Malik 
  Abstract: Recent developments in social media and information systems have a significant influence on e-learning adoption among students. This study investigates the relationship of Facebook pedagogical affordance, information quality, system quality, and technology characteristics towards the students' intention to use e-learning through the mediating role of perceived usefulness and perceived ease of use. Further, the current study also analyses the moderating role of university management support. Results identify that Facebook pedagogical affordances, information quality, system quality, and technology characteristics significantly influence the intention to use e-learning. Further, perceived usefulness significantly proved to be a significant mediator. Moreover, university management support significantly moderates the relationship between perceived usefulness and perceived ease of use with intention to use the e-learning system. This study identifies the key factors for the management of academic institutions, i.e., FPA, information quality, system quality, and technology characteristics, which can significantly create a positive perception among students of e-learning technologies.
  Keywords: information quality; system quality; technology characteristics; Facebook pedagogical affordance; intention to use e-learning; perceived usefulness; perceived ease of use; PEU.
  DOI: 10.1504/IJMP.2026.10073730