International Journal of Management Practice (9 papers in press)

Regular Issues

• Digital transformation and corporate governance efficiency: insights from Chinese listed companies' experiential data  
  by Sai Xie, Yuanhan Gu, Yun Yun Hu 
  Abstract: This study explores how digital transformation influences corporate governance efficiency in Chinese listed firms. Drawing on agency theory and information processing theory, we examine how digital tools enhance board oversight and internal control quality. Using panel data from 1,200 A-share companies between 2018 and 2022, we construct firm-level digital transformation indicators based on annual report disclosures. Fixed-effects regression results show that digital transformation improves governance efficiency by enhancing transparency and information accessibility. Further, we identify moderating effects from executive digital literacy and firm scale. Our findings contribute to the literature by revealing a digital governance mechanism in emerging markets, expanding traditional governance theory into the digital era. The study also offers practical insights for firms and policymakers seeking to strengthen governance through digital strategies.
  Keywords: digital transformation; corporate governance efficiency; information asymmetry; network relationships.
  DOI: 10.1504/IJMP.2026.10072927
   
  
• Interlinkage between environmental social governance performance and sustainability: insights from the Indian banking sector  
  by Saket Mishra, Rachana Vishwakarma 
  Abstract: This study investigates the influence of Environmental, Social, and Governance performance on the financial sustainability of Indian banks publicly listed on the Bombay Stock Exchange from 2018 to 2023. The study employed regression analysis, incorporating all assumptions, to investigate the correlation between ESG factors and financial performance measured by Return on Assets and Return on Net Worth. The study findings indicate that there is no statistically significant relationship between the environmental and financial performance. An adverse impact of social performance on financial performance is observed. Meanwhile, governance performance greatly enhances financial returns. The study highlights the significance of robust governance practices in ensuring profitability. The study is specifically focused on Indian banks, and thus findings of this study are mainly emphasised on the regulatory environment and economic significance of banks in India, providing a valuable understanding of how environmental, social, and governance factors impact their financial sustainability.
  Keywords: environmental; social; governance; ESG; financial sustainability; banking sector; financial performance; return on assets; ROA; return on net-worth; RONW; regression analysis.
  DOI: 10.1504/IJMP.2026.10073312
   
  
• Purchase behaviour of consumers of green cosmetics: extending theory of planned behaviour model  
  by Abhilasha Upadhyaya, Charu Sijoria 
  Abstract: This study analyses current trends and visualizes the importance of green cosmetics in modern consumers’ mindsets to instrument and validate a scale for tracking their purchase behaviour. A TPB-based conceptual model is proposed. Personal (psychological) elements affecting green purchase behaviour were found and scaled. For 430 responses, factor analysis (EFA and CFA) and SEM verified the scale and relationships. All TPB components except environmental concern and knowledge were validated by the study. The study provides a holistic assessment of existing viewpoints on consumer purchase behaviour of green cosmetics and validates the scale for future studies in India. A more diversified and large sample size would have improved the study’s results.
  Keywords: green cosmetics; sustainable consumption; SDG; green consumer purchase intentions; green consumer purchase behaviour.
  DOI: 10.1504/IJMP.2026.10073521
   
  
• The effect of information system characteristics and social media affordances towards intention to use e-learning: mediating role of perceived usefulness and ease of use  
  by Sidra Shehzadi, Azhar Kasim, Shahbaz Haider, Javeria Tariq Malik 
  Abstract: Recent developments in social media and information systems has significant influence on e-learning adoption among students. This study investigates relationship of Facebook pedagogical affordance, information quality, system quality and technology characteristics towards the student’s intention to use e-learning through the mediating role of perceived usefulness and perceived ease of use. Further, current study also analyses the moderating role university management support. Results identify that Facebook pedagogical affordances, information quality, system quality and technology characteristics significantly influence the intention to use e-learning. Further, perceived usefulness significantly proved to be significant mediator. Moreover, university management support significantly moderates the relationship of perceives usefulness and perceived ease of use with intention to use e-learning system. This study identifies the key factors for the management of academic institutions i.e., FPA, information quality, system quality and technology characteristics which can significantly create the positive perception among students to e-learning technologies.
  Keywords: information quality; system quality; technology characteristics; Facebook pedagogical affordance; intention to use e-learning; perceived usefulness; perceived ease of use; PEU.
  DOI: 10.1504/IJMP.2026.10073730
   
  
• The role of perceived relative advantage and brand image in shaping hospital visit intentions: the mediating effect of social influence and the moderating role of eHealth literacy  
  by Anisha Biswas, Saileswar Ghosh, Indrajit Ghosal 
  Abstract: In regard to digitally evolving health services systems, this research examines the impact of Perceived Relative Advantage (PRA), Brand Image (BI), Social Influence (SI), and eHealth Literacy (EHL) on patients' intentions to visit private hospitals. Grounded in an integrated behavioural framework, the research utilises a quantitative methodology, specifically Partial Least Squares SEM (PLS-SEM), applied to the data collected from 380 patients in Kolkata, India. The results reveal that PRA and BI significantly impact intention, with SI mediating both relationships. Furthermore, EHL moderates the effect of PRA, highlighting the significance of digital competence in making decisions as a patient. The research helps healthcare marketing and digital service design by offering a comprehensive model that incorporates cognitive, affective, social, and skill-based dimensions. This study offers practical implications for hospital administrators to tailor digital engagement strategies and advances the theoretical understanding of healthcare behavior in emerging digital ecosystems.
  Keywords: perceived relative advantage; PRA; brand image; social influence; eHealth literacy; EHL; intention to visit; ITV; private hospital.
  DOI: 10.1504/IJMP.2026.10073800
   
  
• Influence of green marketing mix on consumer purchase intention: mediating role of environmental concern  
  by Priyanka Mahanta, Amit Kumar Singh, Carolyn Vanlalhriati 
  Abstract: The main purpose of the study is to examine the impact of environmental concern as a mediator on the relationship between green marketing mix i.e., green products, green price, green promotion, green place, and purchase intention. As on a global level, the idea of "green marketing" is gaining importance. Responses from 353 customers across Assam were collected. The causal relationship between the latent variables and the mediator were evaluated using structural equation modelling (SEM). According to the findings, consumers' of Assam had a strong perception towards environmental concerns and the green marketing mix and both had a favourable influence on their intentions to buy green products. It was determined that the factor of environmental concern was proved to be able to mediate the impact of green marketing mix except green place on the purchase intention of green products. This study provides new insight on how the environmental concern of consumers mediates the relationship between green marketing components and their purchase intention, which is an important aspect to be taken into consideration.
  Keywords: green marketing; purchase intentions; environmental concerns; structural equation modelling; SEM.
  DOI: 10.1504/IJMP.2026.10074903
   
  
• Interpersonal transgressions and well-being in the gig economy: the buffering role of recovery among delivery workers  
  by A.K. Subramani, N. Akbar Jan, Sode Raghavendra, Ashok Kumar Goute 
  Abstract: This research aimed to study the moderating effect of recovery (RY) experiences on the relationship between interpersonal transgressions (IT) and well-being (WE) of delivery riders in the gig economy. The primary data of the research was made of 474 delivery riders across India by adopting cross-sectional research design using SmartPLS-SEM software. The outer model confirmed the reliability and validity and the inner model revealed a significant and negative relationship between IT and WE. RY experiences had a positive direct impact on WE and mediated the relationship between transgressions and WE in a complex way. Specifically, RY practices reduced the negative effect of transgressions under some conditions, and increased the influence of transgressions under high levels of RY. These findings add to the stress-RY and gig economy literature by highlighting the dual role of RY in the determination of worker outcomes.
  Keywords: transgression; well-being; recovery; gig economy; delivery workers.
  DOI: 10.1504/IJMP.2026.10075504
   
  
• Mediating role of organisational engagement in generation Y employee retention in the pharmaceutical industry  
  by Anne Ng, Mohamad Hisyam Selamat 
  Abstract: Generation Y employees form the majority workforce, but retaining and engaging them is challenging as they change jobs more frequently than other generations. This research examines the mediating role of organisational engagement on Gen Y employee retention. Data collected from 308 Gen Y employees were useable and hypothesised relationships were analysed using PLS-SEM method. This study found that psychological empowerment, work life balance, employee development and knowledge sharing are strong predictors of organisational engagement. Organisational engagement mediates the positive influence of the studied antecedent predictors on Gen Y employee retention, and also emerged as a strong predictor of Gen Y employee retention. PLSpredict assessment revealed high predictive power for organisational engagement, demonstrating that organisational engagement is crucial for Gen Y employee retention, especially during times of change and adversity, considering that this research was carried out during the COVID-19 pandemic when there were dramatic organisation-wide changes in work norms.
  Keywords: Gen Y employee retention; psychological empowerment; work-life balance; employee development; knowledge sharing; organisational engagement.
  DOI: 10.1504/IJMP.2026.10075505
   
  
• Comparing cost reduction strategies between family and non-family firms in the time of COVID-19  
  by Hadi Wibowo, Dominicus Savio Priyarsono, Siti Jahroh, Suhendi Suhendi 
  Abstract: Amidst the COVID-19 pandemic, family-managed firms may perform differently compared to non-family firms. This research aims to measure efficiency scores in order to determine cost reduction strategies by employing a total of 60 entities listed on Indonesia Stock Exchange (IDX) for a 4-year research period, 2019 to 2022. Thirty of the entities are categorized as family firms, while remaining 30 are its counterpart. A method of DEA CRS input-oriented model is employed with a complementary bootstrap technique to correct the bias scores. Family firms show higher overall efficiency score, particularly in the sector of industrials and consumer non-cyclicals. Fixed assets require the greatest reduction in family firms, while financial costs in non-family firms. Consumer non-cyclicals demands the greatest improvement, whereas the best efficiency is achieved by the consumer cyclicals. This research contributes to the development of academic literature regarding firms’ ownership to improve their financial efficiency in times of crises.
  Keywords: COVID-19; cost reduction strategies; data envelopment analysis; DEA; efficiency score; family and non-family firms.
  DOI: 10.1504/IJMP.2026.10075506