International Journal of Management Practice (10 papers in press)

Regular Issues

• Digital transformation and corporate governance efficiency: insights from Chinese listed companies' experiential data  
  by Sai Xie, Yuanhan Gu, Yun Yun Hu 
  Abstract: This study explores how digital transformation influences corporate governance efficiency in Chinese listed firms. Drawing on agency theory and information processing theory, we examine how digital tools enhance board oversight and internal control quality. Using panel data from 1,200 A-share companies between 2018 and 2022, we construct firm-level digital transformation indicators based on annual report disclosures. Fixed-effects regression results show that digital transformation improves governance efficiency by enhancing transparency and information accessibility. Further, we identify moderating effects from executive digital literacy and firm scale. Our findings contribute to the literature by revealing a digital governance mechanism in emerging markets, expanding traditional governance theory into the digital era. The study also offers practical insights for firms and policymakers seeking to strengthen governance through digital strategies.
  Keywords: digital transformation; corporate governance efficiency; information asymmetry; network relationships.
  DOI: 10.1504/IJMP.2026.10072927
   
  
• Interlinkage between environmental social governance performance and sustainability: insights from the Indian banking sector  
  by Saket Mishra, Rachana Vishwakarma 
  Abstract: This study investigates the influence of Environmental, Social, and Governance performance on the financial sustainability of Indian banks publicly listed on the Bombay Stock Exchange from 2018 to 2023. The study employed regression analysis, incorporating all assumptions, to investigate the correlation between ESG factors and financial performance measured by Return on Assets and Return on Net Worth. The study findings indicate that there is no statistically significant relationship between the environmental and financial performance. An adverse impact of social performance on financial performance is observed. Meanwhile, governance performance greatly enhances financial returns. The study highlights the significance of robust governance practices in ensuring profitability. The study is specifically focused on Indian banks, and thus findings of this study are mainly emphasised on the regulatory environment and economic significance of banks in India, providing a valuable understanding of how environmental, social, and governance factors impact their financial sustainability.
  Keywords: environmental; social; governance; ESG; financial sustainability; banking sector; financial performance; return on assets; ROA; return on net-worth; RONW; regression analysis.
  DOI: 10.1504/IJMP.2026.10073312
   
  
• Purchase behaviour of consumers of green cosmetics: extending theory of planned behaviour model  
  by Abhilasha Upadhyaya, Charu Sijoria 
  Abstract: This study analyses current trends and visualizes the importance of green cosmetics in modern consumers’ mindsets to instrument and validate a scale for tracking their purchase behaviour. A TPB-based conceptual model is proposed. Personal (psychological) elements affecting green purchase behaviour were found and scaled. For 430 responses, factor analysis (EFA and CFA) and SEM verified the scale and relationships. All TPB components except environmental concern and knowledge were validated by the study. The study provides a holistic assessment of existing viewpoints on consumer purchase behaviour of green cosmetics and validates the scale for future studies in India. A more diversified and large sample size would have improved the study’s results.
  Keywords: green cosmetics; sustainable consumption; SDG; green consumer purchase intentions; green consumer purchase behaviour.
  DOI: 10.1504/IJMP.2026.10073521
   
  
• The effect of information system characteristics and social media affordances towards intention to use e-learning: mediating role of perceived usefulness and ease of use  
  by Sidra Shehzadi, Azhar Kasim, Shahbaz Haider, Javeria Tariq Malik 
  Abstract: Recent developments in social media and information systems has significant influence on e-learning adoption among students. This study investigates relationship of Facebook pedagogical affordance, information quality, system quality and technology characteristics towards the student’s intention to use e-learning through the mediating role of perceived usefulness and perceived ease of use. Further, current study also analyses the moderating role university management support. Results identify that Facebook pedagogical affordances, information quality, system quality and technology characteristics significantly influence the intention to use e-learning. Further, perceived usefulness significantly proved to be significant mediator. Moreover, university management support significantly moderates the relationship of perceives usefulness and perceived ease of use with intention to use e-learning system. This study identifies the key factors for the management of academic institutions i.e., FPA, information quality, system quality and technology characteristics which can significantly create the positive perception among students to e-learning technologies.
  Keywords: information quality; system quality; technology characteristics; Facebook pedagogical affordance; intention to use e-learning; perceived usefulness; perceived ease of use; PEU.
  DOI: 10.1504/IJMP.2026.10073730
   
  
• The role of perceived relative advantage and brand image in shaping hospital visit intentions: the mediating effect of social influence and the moderating role of eHealth literacy  
  by Anisha Biswas, Saileswar Ghosh, Indrajit Ghosal 
  Abstract: In regard to digitally evolving health services systems, this research examines the impact of Perceived Relative Advantage (PRA), Brand Image (BI), Social Influence (SI), and eHealth Literacy (EHL) on patients' intentions to visit private hospitals. Grounded in an integrated behavioural framework, the research utilises a quantitative methodology, specifically Partial Least Squares SEM (PLS-SEM), applied to the data collected from 380 patients in Kolkata, India. The results reveal that PRA and BI significantly impact intention, with SI mediating both relationships. Furthermore, EHL moderates the effect of PRA, highlighting the significance of digital competence in making decisions as a patient. The research helps healthcare marketing and digital service design by offering a comprehensive model that incorporates cognitive, affective, social, and skill-based dimensions. This study offers practical implications for hospital administrators to tailor digital engagement strategies and advances the theoretical understanding of healthcare behavior in emerging digital ecosystems.
  Keywords: perceived relative advantage; PRA; brand image; social influence; eHealth literacy; EHL; intention to visit; ITV; private hospital.
  DOI: 10.1504/IJMP.2026.10073800
   
  
• Connecting customer-engagement and attitude with brand preference: a strategic input for marketing of financial products  
  by Laxmikant Pattnaik, Saroj Kumar Sahoo, Bidhu Bhusan Mishra, Valavadra Sahu 
  Abstract: This research examines the strategic connection between customer-engagement, attitude, and brand preference. This study follows experimental research design with a sample of 406 individual investors (financial customers), where a stratified sampling method is adopted for a structured questionnaire. The structural relationship of customer-engagement and attitude with the target construct of 'brand preference' is examined utilising 'structural equation modelling'. The study finds that customer-engagement, and attitude show significant direct effects on their brand preferences for financial products, where customers' attitude carry the significant mediating effect. Customers' demographic variables moderate the structural relationship that justifies the novelty of this research work. Outcomes of this study reveal strategic relationships among constructs of customer-engagement that can foster positive attitudes and enhance brand preference among financial customers, demonstrating its practical implication. Furthermore, public planners can develop strategic initiatives to raise awareness and encourage customers to engage in transactions of financial product in an informed and responsible manner.
  Keywords: customer-engagement; attitude; brand-preference; BP; financial products.
  DOI: 10.1504/IJMP.2026.10070361
   
  
• Bridging spiritual leadership and commitment through psychological capital in healthcare  
  by M. Vijayalakshmi, A.K. Subramani, R. Durai Pandian 
  Abstract: One of the biggest challenges facing organisational leaders in today's fiercely competitive corporate world is eliciting employee commitment (EC). Although few studies have established a relationship between spiritual leadership (SL) and EC, research on mediation, such as psychological capital (PC), in this relationship is inadequate. The purpose of the paper is to explore the mediating influence of PC on the link between SL and EC. A longitudinal research design was adopted and data were collected from 576 healthcare workers in private healthcare units in Chennai, Bangalore, and Hyderabad. The postulated model was validated using AMOS 23.0, and the mediation of PC was tested using Haye's Process Macro-4.3. These findings show that SL has a significant and positive direct influence on EC. The key finding of this study is the partial mediation of PC in the relationship between SL and EC.
  Keywords: spiritual leadership; psychological capital; employee commitment; healthcare; Chennai.
  DOI: 10.1504/IJMP.2026.10071774
   
  
• Mushroom management and work engagement among healthcare workers: the mediating effect of voice behaviour  
  by Sait Söyler, Doğancan Çavmak 
  Abstract: This study aims to examine the direct relationship between the perception of mushroom management and work engagement and the indirect relationship through voice behaviour. In this cross-sectional study, a questionnaire form was used as the data collection tool and a total of 190 healthcare workers were included using purposive and snowball sampling methods. As a result of the data analysis, it was determined that there were negative relationships between mushroom management perception and both work engagement and voice behaviour, and positive relationships between voice behaviour and work engagement. At the same time, voice behaviour has a partial mediator effect in the relationship between mushroom management and work engagement. Therefore, it is suggested to design a management process with effective communication away from the mushroom management approach in order to increase employees' voice behaviour and work engagement.
  Keywords: voice behaviour; work engagement; mushroom management; healthcare management.
  DOI: 10.1504/IJMP.2026.10071919
   
  
• What does 'strategy-as-practice' look like? Is Coke it?  
  by Deryck J. Van Rensburg, James E. Schrager 
  Abstract: The idea of strategy-as-practice is that actions taken in making and implementing strategy can occur through everyday tasks. This places a focus on the process, allowing involvement by participants at all levels. Adopting a qualitative research approach, we selected a successful global firm, The Coca-Cola Company (TCCC)¹, as a single case to uncover idiosyncratic evidence of strategy-as-practice (SaP). Data was analysed using a variety of sources including publicly available corporate documentation and websites, peer-reviewed journal articles, scholarly books, and former TCCC executive conversations. Our findings revealed seven examples of strategy-as-practice that may have contributed to TCCC's prolonged success. Being restricted to a single case, this study enables only analytical generalisations to be made. Our assumption being that a singular, in-depth study of the SaP phenomenon within an iconic global firm would yield key insights useful to practitioners and scholars alike. Numerous implications are suggested. The most noteworthy is being the idea of 'walking the market' as an integral part of social strategising discourse.
  Keywords: strategy-as-practice; strategising; walk-the-market; The Coca-Cola Company; TCCC; case study; Coca-Cola; Coke.
  DOI: 10.1504/IJMP.2026.10072142
   
  
• Way for sustainability through environmentally friendly products: an exploration of key drivers of consumer purchasing decisions  
  by Ravinder Kaur, Shivani Yadav, Suyash Mishra 
  Abstract: In the current competitive business landscape, environmental issues are increasingly significant for marketers. However, many customers are unaware of the environmental benefits of eco-friendly products. This study aims to investigate the factors that drive Indian customers to purchase green products. A questionnaire was used to collect data through a convenience sampling method. The study included 380 usable responses from educated customers in the National Capital Region of Delhi. The findings of the study suggest that environmental concern is the primary predictor of green purchasing behaviour, succeeded by perceived effectiveness of environmental behaviour, perceived environmental responsibility, environmental attitude, and social influence, which influence consumers' decisions to purchase such products. This study introduces an original theoretical perspective to enhance the comprehension of consumers' environmentally conscious buying choices. Therefore, marketers must recognise these elements when creating marketing strategies. To maintain a sustainable business, marketers must tackle the increasing issues related to green marketing.
  Keywords: customer behaviour; green product; environmental concern; environmental attitude; perceived effectiveness of environmental behaviour; perceived environmental responsibility; social influence.
  DOI: 10.1504/IJMP.2026.10072604